@socialmediaweek @stevebartlettsc @TheSocialChain Have you asked your Influencers if they buy engagements? @stevebartlettsc from @TheSocialChain explains that influencers buy fake endorsements to build reach. Great influencer marketing should make you believe the message and feel something. #SMWLDN
In 2020, users will continue making new rules for themselves on social media through:
👉🏽 Virtue signalling healthier digital habits.
👉🏽 Desire for and protection of private spaces online.
👉🏽 Inverting or blocking search and social algorithms.
- @wearesocial#SMWLDN
@AldiUK, @Tesco & @marksandspencer all using fake farms to sell chicken. @channel5_tv have proved that the farm addresses are all linked to factories. If you are unsure of the source, support your local butcher rather than supermarkets that get away with lying. #willowfarms
“If people have a better understanding of the world they are more likely to care about it”. Inspiring presentation from @NadineHeggie about purpose driven storytelling #natgeo#SMWLDN
@thegurbs Hi Sarah, I really did. A lot of what you were talking about resonated with a current project that I am working on and I would like to ask you a couple of questions. Hopefully catch you on one of the breaks.
Top tip at #searchlove - ‘There is no substitute for talking to your customer’ @thegurbs.
Sarah is talking about how to use qualitative data to make human-centred decisions. #seo#digitalmarketing#marketingtips
Spread your reviews between Google, FB, industry sites and whichever site feeds the stars on Apple Maps (in the US, that's Yelp). #searchlove@GregGifford
A local business' blog should be writing about useful, helpful local information rather than just bragging about your business. #searchlove@GregGifford
If you have a physical location, you need Local SEO @greggifford. Make sure you check out the Local Search Ranking Factor report for all updates. #searchlove#seo#localseo
Instead of just asking what was most helpful -- ask what *would have been helpful but was missing* to get more insightful, actionable information instead of just positive validation. via @thegrubs at #SearchLove