Deborah Hair

Marketing Consultant | Founder of Stonefield Marketing | CIM Diploma in Marketing | Edinburgh & London

[Deborah Hair @DeborahHair]

New training dates available. Leave a comment and I'll add you to the list or book on website

[Dogs Trust Public Affairs @DT_Pawlitical]

Luca and @mgoldenmsp are talking strategy for the agility course. Good luck, Luca! 🐶 #HDOTY

[Deborah Hair @DeborahHair]

@GRoadmap @espirian @josepheglover Thanks Steve! Necessary when trying to take notes from @espirian (inbetween the noise of the lawn mower)

[Deborah Hair @DeborahHair]

💡Trust the grass cutter to be out when we have @espirian talking about making the most of LinkedIn. Thanks @josepheglover #linkedintips #marketingmeetup #DigitalMarketing

[Social Media Week London @smwldn]

The world has turned vertical, it’s mobile first, interactive, video.
1 billion stories are created EVERY day 💥
@gleeding @wearesocial
#smwldn

[molnia @molniaco]

Some great examples from @HeyHumanAgency of where #storytelling equals manipulation that drives participation and action. #SMWLDN #neuroscience

[Deborah Hair @DeborahHair]

@socialmediaweek @stevebartlettsc @TheSocialChain Have you asked your Influencers if they buy engagements? @stevebartlettsc from @TheSocialChain explains that influencers buy fake endorsements to build reach. Great influencer marketing should make you believe the message and feel something. #SMWLDN

[Social Media Week London @smwldn]

The channels that matter the most to @stevebartlettsc 🙌
@TheSocialChain #SMWLDN

[Social Media Week London @smwldn]

In 2020, users will continue making new rules for themselves on social media through:

👉🏽 Virtue signalling healthier digital habits.
👉🏽 Desire for and protection of private spaces online.
👉🏽 Inverting or blocking search and social algorithms.

- @wearesocial #SMWLDN

[Deborah Hair @DeborahHair]

@AldiUK, @Tesco & @marksandspencer all using fake farms to sell chicken. @channel5_tv have proved that the farm addresses are all linked to factories. If you are unsure of the source, support your local butcher rather than supermarkets that get away with lying. #willowfarms

[Christopher Nicholas @globescreen]

“If people have a better understanding of the world they are more likely to care about it”. Inspiring presentation from @NadineHeggie about purpose driven storytelling #natgeo #SMWLDN

[Deborah Hair @DeborahHair]

Stacey discussing top keyword grouping at #SearchLove

[Upperdog @Upperdoguk]

The two main takeaways from @randfish talk today; SEO is all about authority and accuracy #SearchLove 🙌

[Deborah Hair @DeborahHair]

Love a Venn diagram, here @HeatherPhysioc visualises Interdisciplinary in search team. #searchlove

[Paola Didone @latenitebird]

Love this concept @HeatherPhysioc thank you for sharing #searchlove

[Deborah Hair @DeborahHair]

@thegurbs Hi Sarah, I really did. A lot of what you were talking about resonated with a current project that I am working on and I would like to ask you a couple of questions. Hopefully catch you on one of the breaks.

[Deborah Hair @DeborahHair]

Top tip at #searchlove - ‘There is no substitute for talking to your customer’ @thegurbs.
Sarah is talking about how to use qualitative data to make human-centred decisions. #seo #digitalmarketing #marketingtips

[Deborah Hair @DeborahHair]

Local SEO tip from @GregGifford - Spread your Reviews. #searchlove

[Marie Haynes @Marie_Haynes]

Spread your reviews between Google, FB, industry sites and whichever site feeds the stars on Apple Maps (in the US, that's Yelp). #searchlove @GregGifford

[Marie Haynes @Marie_Haynes]

A local business' blog should be writing about useful, helpful local information rather than just bragging about your business. #searchlove @GregGifford

[Stonefield Marketing @StonefieldUK]

If you have a physical location, you need Local SEO @greggifford. Make sure you check out the Local Search Ranking Factor report for all updates. #searchlove #seo #localseo

[Heather Physioc / HP Conservation @HeatherPhysioc]

Instead of just asking what was most helpful -- ask what *would have been helpful but was missing* to get more insightful, actionable information instead of just positive validation. via @thegrubs at #SearchLove