Hi, I’m Deborah.
I love understanding why brands grow, why people buy, and how professionals can position themselves for better opportunities.
Here, I share thoughts on:
• Marketing Strategy
• Brand Growth
• Content Strategy
• HR & Career Development
• My MBA journey
Radio is D£AD. Maybe it’s just me, but I don’t even think about radio anymore. If I want music, I already have it on my phone. Outside of taxis, where exactly are people still listening?
#RadioIsDead
People who say #RadioIsDead are people who spend too much time online.
If radio was actually dead, Nigerian radio stations wouldn't have phone lines jammed every morning.
Growing up, I knew the names of almost every presenter on Nigeria InfoPH, the time each of them came on air, the regular callers, and even the station jingles by heart. 😄
I used to keep up with football news despite having little interest in the sport because the banter, and arguments were just that entertaining. Listening to radio felt like being part of a community. #RadioIsDead
Radio is de@d in 2026.
Streaming k!lled it. Podcasts replaced it. Nobody under 25 is intentionally tuning into FM anymore.
Convince me otherwise.
#RadioIsDead