We’re entering the “Creator Supercycle.”
For years, brands competed for attention.
Now they’re competing for trust.
And creators have something most companies struggle to build: a direct relationship with an audience that actually listens to them.
People increasingly trust people over logos. They want opinions, experiences and recommendations from individuals they’ve followed for years.
That makes creators much more than a marketing channel.
They’re becoming one of the most important distribution channels.
A creator with a trusted audience can launch a product, move attention, shape narratives, build communities and drive millions in sales without relying on traditional media.
The next few years will make this even more obvious.
As AI makes content and products easier to create, trust becomes scarcer and more valuable.
Creators who own their audience and maintain that trust will become some of the most powerful distribution engines in the world.
The Creator Supercycle is just getting started.
LATEST: 🇬🇧 UK’s largest banks just completed the first interbank transactions using tokenized deposits.
Lloyds, NatWest and Barclays completed two live remortgage transactions using tokenized sterling deposits, marking a major step for blockchain-based banking.
⚠️ ALERT: @bitget just confirmed a $351.6M security breach.
The exchange says unauthorized transfers hit parts of its hot and warm wallet infrastructure, while its cold wallets remain secure.
Withdrawals have been temporarily suspended, but deposits and trading remain operational.
Bitget says its $464M+ User Protection Fund covers the affected amount and that law enforcement and onchain security firms have been notified.
The attack vector remains unknown, with Bitget saying a full incident report will follow within 24 hours.
BlackRock investment strategies are going onchain.
@Ondo launched three Intelligent Portfolios powered by strategies developed by @BlackRock:
→ High Income
→ Diversified Growth
→ High Growth
Each portfolio is packaged into a single transferable onchain token, giving eligible non-US investors access to diversified strategies across multiple asset classes.
The products also bring DeFi composability, programmatic rebalancing and full onchain transparency.
This is bigger than tokenizing a single asset. It puts an entire portfolio strategy into one onchain instrument.
🚨UPDATE: Institutional tokenization is gaining ground in South Korea.
@Securitize, KB securities and @Optimism are partnering to explore tokenized securities for institutional investors in the country.
The partnership brings together distribution, regulated tokenization infrastructure and blockchain technology, with the three organizations exploring how tokenized securities can reach South Korea’s institutional market.