Del Parsons

Business Coach & Mentor for ambitious female founders. Grow, scale and elevate your service business without overwhelm and burnout 🔥🔥🔥🔥

[Del Parsons @Del_Parsons1]

Does marketing make your mind boggle?

Attracting clients through networking, referrals and word of mouth is amazing but it doesn't mean that marketing isn't for you.

In fact this week I've spoken to some really brilliant women in business who've built…https://t.co/EDNXNjHjo2

[Del Parsons @Del_Parsons1]

The female founders summit was amazing.

A public thank you to Lucienne 🐅 Shakir for putting on such a bloody brilliant event.

The masterclasses delivered by Hayley Appleby 🐑 Burtt , Siobhan Mears Kim Hughes and Jennifer Fanning 🎥💛 were brilliant…https://t.co/dbDFfnGQ6f

[Del Parsons @Del_Parsons1]

Monday motivation?

I don’t need any because today I have the privilege of being one of the judges for this years Enterprise Vision Awards, the largest business awards dedicated to women in business in the U.K.

I’m judging the new business and the train…https://t.co/bdQddzAKEz

[Del Parsons @Del_Parsons1]

What a brilliant trip to London!

@Pinklinkladies invited me to attend a Women Empowering Women event with The Prince's Trust earlier this week.

It was an evening in conversation with Trinny Woodall who was funny, open and fully giving with her time an…https://t.co/dgzAlYvhg7

[Del Parsons @Del_Parsons1]

What a brilliant evening Coral Horn and I had at The Prince's Trust evening to support their #womensupportingwomen programme.

An evening with Trinny Woodall who was fabulously open, honest and giving with her time and advice.

I was in awe of Romilly Wee…https://t.co/rDXp6zg5qS

[Del Parsons @Del_Parsons1]

It grinds my gears when people think doing a bit of marketing will be a quick fix for an empty pipeline.

Marketing isn't a quick fix.

Louder?

For the people at the back?

Marketing isn't a short term quick fix.

Why?

Because a BIG part of what yo…https://t.co/Vjb3ReVnaC

[Del Parsons @Del_Parsons1]

When I had a team it was easier to get things done.

When I set my business up I knew I'd be responsible for everything but one thing I misjudged was my ability to get that stuff done.

The higher up the corporate ladder i'd climbed the less hands off I…https://t.co/MDGUtw0Y0h

[Del Parsons @Del_Parsons1]

Spent thousands on coaching and still don’t feel like you’ve made progress?

Perhaps it feels like you’ve got everything in place and it *still* isn’t delivering the results you want to see.

I hear it time and time again from female founders that have i…https://t.co/ZqKQukdway

[Del Parsons @Del_Parsons1]

Identifying your core values is beneficial in so many ways.

Establishing your core values will help you:

1) Stand out from the crowd.
2) Make decisions because they act as guiding principals
3) Lead and drive growth because they determine everything y…https://t.co/BS0VDVFAIg

[Del Parsons @Del_Parsons1]

"Well you're quite the little business woman aren't you?!"

I'm actually 5'4" in my trainers so not that "little" but I guess he wasn't referring to my height.......

I wanted to punch him in the face there and then.

Because I'm not a "little business…https://t.co/kdApKW5zEX

[Del Parsons @Del_Parsons1]

If you could go back to the start what would you do differently?

Me?

I’d ask for help earlier than I did.

I’d stop trying to do everything myself and outsource earlier than I did.

I’d trust myself to take bolder, bigger action because I would have re…https://t.co/VA3EyEcsqh

[Del Parsons @Del_Parsons1]

One of the biggest barriers to you building a brilliant business is your addiction to consuming other people’s content.

Yep.

You read that properly.

😳 Reading what others are putting out there, and comparing your content to theirs.

💡Downloading all…https://t.co/SubAzfEw0F

[Del Parsons @Del_Parsons1]

There's so many differences between men and women when it comes to starting, growing and scaling a business........

One of those differences is the original motivation for setting up the business in the first place.

More women than men set up their b…https://t.co/QtNMRx44Wq

[Del Parsons @Del_Parsons1]

Visibility won't improve your sales results unless you've got structure and process behind it.

Being visible with no structure behind your call to actions.

Without crystal clarity on how you can help.

Or having a structured engagement and follow up p…https://t.co/2q11g7fEf0

[Del Parsons @Del_Parsons1]

@GMB watching the water rationing debate and my 14 yo son has said we need to make more use of the shade balls to stop evaporation. https://t.co/Xq0W4vMMEQ.

[Del Parsons @Del_Parsons1]

Let's talk about "spikey" clients.

You know the type....those ones that make your heart sink when you see their number pop up on the phone.

They're the ones that suck the energy out of you.

That make you feel like you're not doing a great job and th…https://t.co/D4hZaCnpKU

[Del Parsons @Del_Parsons1]

Here's 4 reasons that you've got to stop charging lemonade money for a champagne service........

1) When your prices go up you'll have to work less hours to earn the same or more so you can spend more time away from your laptop.

2) Putting your prices u…https://t.co/0Fqdy9lZrd

[Del Parsons @Del_Parsons1]

I’ve never resonated with terms like girl boss, mumpreneur or totally cringeworthy she -E-O. 😬😬😬

I think they devalue what women leaders and business owners do.

I do resonate with ‘owner’ or ‘founder’ though.

What term resonates with you most? https://t.co/bWGd8OR1my

[Del Parsons @Del_Parsons1]

Pricing your services cheaper than a bag of chips will not equal more dream clients.

When your pricing is too low you will:

😫 Attract the wrong type of clients.

😫 Get hacked off that they don't do the work and you're doing so much.

😫 Be more bou…https://t.co/Oq9fRYe2qP

[Del Parsons @Del_Parsons1]

Turnover is vanity, profit is sanity and cash is king.

My son is learning this quickly.

He's very nearly 14 and is already leveraging his connections and network by roping us into his business ventures which have to date included, making and selling w…https://t.co/xg93tNg4Qo