Brad Gurley

Bluesky: @deliverycounts.bluesky.social
Director of Deliverability for MessageGears, M3AAWG Senders co-chair, EEC Advisory Committee. All opinions my own

[Brad Gurley @DeliveryCounts]

@lukeambrosetti @randyzwitch Took the week after the holiday off and it appears my notifications got disabled somehow…in any case, I’m glad to speak with anyone that could use some guidance!

[Brad Gurley @DeliveryCounts]

@niphal “We’ve upped our engagement, now up yours!”

[Brad Gurley @DeliveryCounts]

When Google announces a change, #email marketers take notice…wonder if we’ll see any real impact from this one?

[MessageGears @MessageGears]

#emailgeeks know it's a good idea to stay on top of list hygiene and segmentation practices, but @DeliveryCounts says Google's change means we should look even more closely at engagement targeting.

Read on for more on the new account deletion policy! https://t.co/q0nR2oYpjE

[Brad Gurley @DeliveryCounts]

@tvjames

[Brad Gurley @DeliveryCounts]

@tvjames In my experience. You know, they have some sort of obsession with “owning” anyone who disagrees

[Brad Gurley @DeliveryCounts]

@tvjames Don’t you know that only makes them want it more?

[Brad Gurley @DeliveryCounts]

When you ask a LLM to write an article about handling bounces... #EmailMarketing #BardAI #deliverability #PimpMyEmail

[Brad Gurley @DeliveryCounts]

Had a great time at the #ESPC Spring Meeting yesterday, even if I *was* awake for 22 hours. Saw many friendly faces and had some good conversations about #email, #deliverability, and even #hotsauce!

[Brad Gurley @DeliveryCounts]

If you’re sending email to people who didn’t ask for it and it’s going to the spam folder (or getting blocked altogether), you don’t need a deliverability expert. The filters are working as designed. #EmailMarketing #deliverability

[MessageGears @MessageGears]

Topics to avoid among friends:
✅ Politics
✅ Religion
✅ Personal finances
✅ Email bounce handling

Just us? 🤷 New on the blog, email deliverability expert @DeliveryCounts dives into the often confusing, sometimes controversial, email bounce 👇 https://t.co/UH1WTlDazu

[Brad Gurley @DeliveryCounts]

WHAT A SHOT! @Canes #NHL #StanleyCupPlayoffs

[Carolina Hurricanes @Canes]

We'd go around hitting people if we lived on Long Island, too

[Brad Gurley @DeliveryCounts]

Win or lose, @Canes are the NHL’s #LoudestHouse

[Brad Gurley @DeliveryCounts]

If your subscribers don’t remember signing up for your emails, did you do it wrong?

Not necessarily! We all forget things. But if you’re setting clear expectations at opt-in and sending regular, relevant content, this number should be much lower for your organization

[MessageGears @MessageGears]

In our recent poll, 66% of consumers said they don’t remember opting in for brand communications. 

Still, 61% will open messages that are relevant or from their favorite brands.

[Brad Gurley @DeliveryCounts]

@MessageGears

[Brad Gurley @DeliveryCounts]

@emailmp @nickdschafer @TBIRDFROMTX Better be careful where you ask that 🙂

[Brad Gurley @DeliveryCounts]

Hot off the presses: the latest ep of #EmailsNotDead podcast w/ @nickdschafer + yours truly! It was an honor (and a blast!) to be part of the conversation with such a great group of #emailgeeks. Thanks @TBIRDFROMTX & the crew for the invite! https://t.co/dEM5urCAf3

[Brad Gurley @DeliveryCounts]

@emailmp I don’t know offhand, but I wonder if they aren’t able to modify DNS to use whitelabeling/custom auth with SG? Banks’ marketing teams often can’t (or their IT won’t) make DNS updates for ESPs.

[Brad Gurley @DeliveryCounts]

@MessageGears @litmusapp

[Brad Gurley @DeliveryCounts]

Want to know what customers expect from brands and their marketing communications? Of course you do! (no need to lie, we're all friends here)
@MessageGears is presenting a free webinar on 3/14 with the results of a recent consumer survey on *just that*: https://t.co/YlLSAgLZyk