97% of marketing is about clearly articulating the value of a given product to the audience.
I think a lot of people who have difficulty doing this resign themselves to a "the value speaks for itself, and if people don't get it, it's their loss" attitude.
If you're tryna get in on the masterclass that we're expecting the "$100M Money Models" drop to be on August, 16, 2025, you can sign up here:
https://t.co/U6XNXirP5t
It's free, and if your business is business, making money, or even communications, it'll be time well invested.
Did I know @AlexHormozi's new book "$100M Money Models" is dropping soon?
Yes, I've known for weeks. I get the emails, follow the socials. It's gonna be fire.
But I hadn't even considered buying the book until bro sent a fridge magnet invitation to the crib via direct mail.
And now I really want everyone to know about the book launch event, too ๐
A poignant marketing example of why diversifying lead touchpoints both on- and offline is such a powerful asset.
And bonus points for putting together a compelling offer anchored by resonant messaging.
No one except these guys wants a tax system remotely like this. Yet they're standing almost exclusively between the people and stress-free tax system.
There's no context in which a few people with money should be able to pass unpopular policy like this.
The issue with lobbies (context: government) is not that they exist, but that they exist as a vehicle for well-monied super-minorities to dominate policy formation over the will of the people.
Ex: apparently there's a tax lobby spearheaded by the TurboTax folks. This group lobbies to keep the tax filing process complicated, unlike the simpler European tax models.
Because if the govt just tracked our taxes and sent us a bill, TurboTax would be out of business.
One day many years from now, the Israeli genocidaires--the foot soldiers-- will look back on their actions today, with the clarity of hindsight.
They will see then what we're seeing them do now.
And they will not be able to live with the weight of what they've done.
In 2022 Amazon & Google spent a combined $17.87 billion on advertising.
Procter & Gamble alone spent over $5 billion on advertising.
Most of this ad spend was on digital media outlets.
But what do you think?
Should social justice movements invest more in quality marketing outcomes?
Or is the integrity of social justice movements better off without professional marketing influence?