demon_ecom

Documenting my ecom journey

Trust God's plan and timing

Just do the boring work or someone else will do it

[demon_ecom @DemonEcom]

@Legible_beatus ecom is becoming more and more filled with faggots

[demon_ecom @DemonEcom]

Found someone running a product with 130 ads that I wanted to run a long time ago but at that time it was too expensive to source. Timing is everything

[demon_ecom @DemonEcom]

Why is everyone on ads library selling some sort of supplement or some health related product with AI ads and some are straight up lying about their product 100%. This shit is not even a trend atp so many people are doing the same thing

[demon_ecom @DemonEcom]

If you look back a few months ago and think "Damn I was retarded as hell" that's not a bad thing, it's a real sign of progress.

I just throw things at a wall and eventually something will work out. No test is fully wasted cause now you know EXACTLY what does NOT work.

[demon_ecom @DemonEcom]

I now avoid running prods I find on kalo that don't have comp that hasn't been running for a while cause this way it's a lot more of a gamble. Imo having no comp is worse than having comp. I'll try to only run things that have been validated at least a lil bit by a competitor

[demon_ecom @DemonEcom]

Maybe I won't go back to running the product I cut cause my competitor had around 100 ads when I started running it and last time I checked he had 200+😭

[Spencer Pawliw ☔️ @spencepawliw]

You can't scale because your ads suck.

And your ads suck because you don't understand Angles.

The #1 mistake I see brands make

Is they ONLY think about Ad Concepts & Formats.

And not enough about Angles.

Most brand owners think this:

"We should test Us vs Them"

But this is NOT an ANGLE.

This is a Concept.

Yes, it's a concept, with an “assumed angle" of comparison...

But comparing what?

The “WHAT” is the ANGLE

One of my new favorites as of late is bros saying:

We should test "AI Podcast Ads"

🫠

"Ai Podcast" is NOT an ANGLE

It's a Concept.

Again, a concept that involves a discussion...

But a discussion about what??

The“WHAT” is the angle

If you're not making winning ads

It's likely because you're MORE focused on the concept/ad format.

Than the actual ANGLE itself.

Customers buy because of the ANGLE and what's in it for THEM.

Not because it's an

"Us Vs Them" or an "AI podcast ad".

Nobody EVER says

"Oh, this is a 3 reasons why ad, I should probably buy"

They BUY because of WHAT the "3 reasons why" actually are.

Sounds stupid af when you think of it that way, right?

So, why are you putting more focus on the concept than the angle?

Now, some of you might be reading this thinking

"No shit bro. Obviously, I make my concept about some kind of angle."

But THAT is the problem.

"Some kind of angle"

You spend more time looking at concepts and ad formats.

Instead of WHAT your customers actually need to hear...

I've seen SO many dudes just copy the next best ad format and put 0 intent on what is being said.

Then they're bamboozled when the ad doesn't convert.

And then the copium kicks in.

Trust me, it's not the concept that's broken.

It's your Angle.

I oversee $100M/month in sales through Evolve.

I can confidently say THIS is what separates the dudes hitting $100k/days

From the dudes hitting $100k/months.

The brands that understand their customers the best AND know how to communicate to them

Are the brands that spend numbers like these

^And If you didn't connect the dots...

How you communicate to them is the ANGLE.

Angle, Angle, Angle.

[Glenn Nieuwenhuis @GlennNieuwenh]

The average dropshippers to-do list:

- Wake up, check dashboard
- Refresh ads manager 47 times before 10AM
- Rip few products off Kalodata
- Watch "$100K/day" videos on YouTube
- Post "hustle grind" story, do nothing
- Test $5/day and expect profits
- Run dead creative for 3 months
- Post fake dashboard on X

Repeat.

[Ecom Table @EcomTable]

Day 9 learning ecom.
Found product using @HamptonAc_ method.
Found private supplier (AutoDS)
Launched ai creatives after watching @marktilbury

Slow day yesteryday, optimised LP

Time to print📠

[demon_ecom @DemonEcom]

Yesterday was the most profitable day but only $20 profit. I started fulfilling the 16 orders I got. I'll wait till they get delivered and might run up the product again. Until then I can test sth else

[demon_ecom @DemonEcom]

Temu literally has identical product measurements as the factory but are 3 sizes smaller but we can just match it. But do I trust my research or this stupid ass factory.

[demon_ecom @DemonEcom]

I spent so much time talking with claude matching my body chart that I copied from Temu and then Temu's product chart to the factory's product chart. We realized that we need to ship 3 sizes bigger but then this factory shows a table apparently we have to ship 2 sizes bigger???

[demon_ecom @DemonEcom]

My supplier can't even handle refunds cause they handle for wrong/damaged product but we send the "wrong" size by default cause Chinese sizing is completely different. And this stupid ass factory apparently doesn't even have a body chart

[demon_ecom @DemonEcom]

14 orders so far. Close to $200 in the red. Still haven't fulfilled any orders cause I'm still not sure about what sizes to ship. I'm gonna get f*cked in the ass so much when the customers receive the product. F*ck china sizing. Never doing clothing again

[demon_ecom @DemonEcom]

Launched a batch of 11 more ads. I need my ROAS to go up before I can scale

[demon_ecom @DemonEcom]

🔴Check the comments on your meta ads!!!!!!
Open Ads manager -> All tools -> Engage audience section -> Inbox -> Facebook comments

I literally found a very negative comment below my ad from an unhappy "customer" (I haven't fulfilled any orders so they didn't order from me)

[demon_ecom @DemonEcom]

My only worry is fucking up the fulfillment because I basically have to ship XL sizes to people who order S for example. Like 3x the actual size which sounds troublesome and scary but chinese sizing is very different from US. I hope I don't fuck it up. Trusting God as always🙏

[demon_ecom @DemonEcom]

After the first 3 days of testing I am around break even which is good. Day 4 now and it has spent $50-60+ but not a single add to cart (Past 3 days I got 10-15+ ATC%). But it's still optimizing I think cause it's spending on another ad. Calmmmm

[demon_ecom @DemonEcom]

Latest test has very very good metrics with 12% atc rate and 7 orders. Around 4x margins. Seems like a winner to me but not yet profitable with it. Also I'm scared of refunds cause I may mess up the fulfillment with sizing issues so I might pause idk

[demon_ecom @DemonEcom]

I've launched so many campaigns on meta and always wasted time turning off their stupid AI optimization bullshit. I realized that when you put the ad to "flexible" instead of "single image or video" you don't have to deal with so much BS. You just turn off 1-2 settings once💀