Walmart put roughly 200,000 products inside ChatGPT, and those purchases converted at a third of the rate of sending shoppers to Walmart’s site. But ChatGPT was also bringing in new customers at about twice the rate of search engines.
In this video, I break down what the data says about where your website still matters, what your analytics may be missing, and why the sale usually still closes on an experience you control, whether you sell products, software, or services.
Posting is not marketing.
People fall into this trap that if they post content on the social web, they are marketing.
That’s the furthest thing from the truth.
When you look at the definition of marketing… it refers to the activities a company undertakes to promote the buying or selling of its products or services.
Posting random content doesn’t help you generate more sales.
And even if your content is good and you start getting more engagement, you’ll notice that your sales don’t go up… not one bit.
Your goal should be to post content that attracts the right audience and drives them through your funnel.
Think top, middle and bottom of the funnel. Here are the types of content you can post to attract the right customers.
Top of funnel: Post short form videos educating people on industry, products and services
Middle of the funnel: Create content like you would for top of funnel, but also mention your products and services.
At the same time you can create dedicated content pieces around specific issues and promote webinars and ebooks.
For example, we sell marketing services. If I am going to host a webinar on SEO, I talk a little about the topic in a short form video and tell people I will go more in depth during a webinar which they can register for by clicking the link in my bio.
I could do the same for a fitness company. Talk about six-pack abs and have people signup for an ebook or a webinar for more information.
Bottom of funnel: Go live and pitch your product. Ideally in an educational way.
Create content that sells but in not too pushy of a way.
You can even let everyone on social media know when you have special promotions to help push people over the line.
You’re going to hate this data… but it shows where you should be spending your marketing efforts.
We surveyed 118 businesses that all generate a minimum of $100 million a year in different verticals to see what marketing channels generate the most revenue.
But first, let’s break down what marketing channels companies spend most of their time on.
Here is the part you will hate… let’s break down which channels generate the most revenue.
It makes sense why people want to spend a large chunk of their time marketing on social media… especially organic social because it’s sexy.
According to Data Reportal people spend on average 2 hours and 27 minutes a day on social media.
But it is clearly where the ROI isn’t.
Just because marketing channels like paid ads, SEO, and email aren’t sexy it doesn’t mean you should ignore them.
The numbers don’t lie.
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