We are killing it so hard our competitors are stalking us, and scared of us.
These are the things that brings you listening to customers, having an amazing product, and an excellent customer support.
It doesn’t matter how much they try to talk down on Perceny, the underdogs that keep taking their clients because we are better, every single one of your ex-customers are now Perceny loyalists.
Perceny is not just a company, it’s a movement, it’s a way of operating, it’s a way of living, and owners get that.
We’ve more than doubled our MRR this month! 🎉 What have I learned?
FOCUS ON THE RIGHT THINGS:
For too long, we spent time “perfecting the product,” not realizing that it was already better than most solutions out there. Customers were already using it successfully—we just needed to shift our focus from product perfection to genuinely helping people.
Remember, right now there’s someone struggling with the exact problem your product solves, and they’d do anything to make that problem disappear.
As founders, it’s easy to focus on the wrong things—engaging in “motion” rather than actual progress—just to feel like we’re doing something. But progress doesn’t come from activity; it comes from intentional action.
GO IN WITH INTENTION:
For the last three months, I’ve shifted our mindset from just staying busy to making real progress—and the results speak for themselves. Once we focused on the right things, we committed fully, and the growth has been incredible.
LISTEN TO YOUR CUSTOMERS:
Don’t fix problems that don’t exist. It’s tempting to build features we think customers will love, but often, they won’t even use them.
Every feature you add should be backed by customer feedback. If your customers aren’t asking for it, drop it. As a startup, your most valuable assets are time and speed—wasting them on unnecessary features takes you further from real progress.
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Month over month at Perceny we have been growing at a rate of 63.7% and today, we had our first customer attempting to cancel.
Thankfully we were able to make the customer feel happy and continue using our product, using the following approach:
- Have a policy in your company where they can cancel anytime, they only have to answer a couple questions before cancelling their subscription.
- In those questions focus on their concerns, and line up questions like:
"What makes you cancel the service?"
"Were you able to start using the product in your business?"
"I noticed you have not been able to onboard your employees in the system, would you like some assistance/employee training to start using it?"
- Make the customer feel like they have control over the decision because they do, but advice them on the current/future benefits they are missing out on.
- If none of it works (I haven't gotten to this stage yet), take this interview as a learning opportunity to improve your overall sales-funnel and/or customer service.
Things I learned from this:
- We should improve our onboarding experience, make sure every single employee is fully onboarded by the time the sales call ends.
- If they don't have the time to do it in the present moment, schedule a call for a couple days after to follow up on this process.
- Customer satisfaction is first, make sure you understand their perspective and see how they would like to get helped and continue getting value from your product.
Secrets on how I hire the best software engineers for my Software Company:
Find out what’s the most complex problem they ever solved.
I ask them this question, because it tells me how far they are willing to go to find a solution, are they quitters or are they winners, and if they are really knowledgable, they are going to go deep into the details, explaining how great of a solution they built.
When you are constantly dealing with problems, you gotta find people that are willing to go that extra mile for finding a solution.
If you want to get more secrets, follow me for more.
To make a change for yourself, you need to recreate yourself. Start by changing your habits, the small, little things that you do. They matter as much as, or even more than, the big things. Every little thing matters and sets you a step further to your success.