Businesses don't need more content.
They need content that aligns with their goals, speaks to the right audience, and drives measurable outcomes.
When strategy leads, every post has a purpose, every campaign has direction, and every result becomes measurable.
#socialmediastrategy
โIf you are born in Nigeria, you are under a generational cvrse. Thereโs a blockchain conference in London next week, but I know I canโt attend. Iโd need to apply for a visa months in advance and submit countless documents. Everybody in this world does not need to apply for anything to be in London the following week; I will need to submit my passport months in advance and bring every document down to my birth certificateโ โ Internet personality Eric Gugua
Why does a content strategy make sense for one business and completely fail for another?
This question has been pushing me deeper into #socialmediastrategy, creative strategy, digital marketing and performance marketing.
@HerTechTrail has been another part of that process.
It should begin with understanding the business. Recently, I had someone go through a strategy document I had worked on and their response was:
"After going through each document carefully, to be
sincere, I can see the amazing work done."
A social media manager can make sure the content goes out on Monday at 10 a.m.
A strategist has to ask why that content exists in the first place.
There is a difference between managing social media and developing a social media strategy.
#socialmediastrategy
And I think the difference becomes clearer when you stop looking at social media as a place where content is posted and start looking at it as a business channel.
A social media strategy should not begin with, "Let's create 30 posts for next month."
๐๐จ๐ฎ'๐ซ๐ ๐ง๐จ๐ญ ๐ฅ๐จ๐ฌ๐ข๐ง๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ ๐๐๐๐๐ฎ๐ฌ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐ข๐ฌ๐ง'๐ญ ๐ ๐จ๐ข๐ง๐ ๐ฏ๐ข๐ซ๐๐ฅ.
People don't buy because they saw your post, they buy because your content consistently answers one question:
"Can I trust this person to solve
my problem?
Every post, campaign and strategy should answer one question:
How does this help the business grow?
So these days, you'll usually find me researching consumer behaviour, studying marketing strategy, analysing campaigns, or asking "why" one more time than most people would.
For a long time, I saw social media as a place where brands posted content.
Now, I see it as one of the most powerful business tools available when it's supported by strategy.
I will be sharing what I'm discovering.
#socialmediastrategy#socialmediamarketing#thesocialblue