This one is personal. For more than twenty years, The Blake Project carried the same identity into the world. It served us well. But there comes a point when honoring the past means refusing to let it limit the future.
https://t.co/0JI9k7wMJx
Great products win because the market understands what problem they solve, why that problem matters now, why the solution is different, and why the brand behind it deserves belief.
https://t.co/UtDABA9EFH
The marketing funnel has outlived its usefulness.
It teaches brands to chase customers rather than keep them. It rewards acquisition, not reinforcement. It treats purchase as the end of the journey, when it should be the beginning of the relationship.
https://t.co/rWyM9Yib6z
Brand strategy needs a simulator now. Not as another piece of technology, but as a leadership discipline: the practice of testing strategic assumptions before they become financial commitments. #brandstrategy
https://t.co/cn9tcX7rTF
Customers should never have to work hard to understand who a brand is for, what it stands for, and why it matters to them. When they do, it becomes a business problem.
https://t.co/Jv3HQzXEXx
In this economy, value represents more than price. It is about reassurance, confidence, and reducing the perceived risk of making the wrong choice. J. Walker Smith #brandstrategy#brandmanagement
https://t.co/skUKdHkAB4
Customers should never have to work hard to understand who a brand is for, what it stands for, and why it matters to them. When they do, it becomes a business problem.
https://t.co/Jv3HQzXEXx
The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand.
https://t.co/3ph3iGeFtx
Harley-Davidson does not have a heritage problem. It has a relevance problem. The strongest heritage brands reinterpret their past for the next generation without losing the meaning that made people care in the first place. @harleydavidson
https://t.co/imKlWNFfCz
The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand.
https://t.co/3ph3iGeFtx
This one is personal. For more than twenty years, The Blake Project carried the same identity into the world. It served us well. But there comes a point when honoring the past means refusing to let it limit the future.
https://t.co/0JI9k7wMJx
AI has put an end to emotions in marketing, we are told. It’s all about facts. Not about emotions. Marketers know better: as long as humans make the final decision about what to buy, emotions will always be in the mix.
https://t.co/WOKchKYzcG
Every nation has a brand, whether it manages it intentionally or not. When pressure arrives, communications alone cannot restore what governance and behavior have weakened.
https://t.co/RyBE8Q7aRC
At 175 years, Corning, Inc. is more than a longevity story. It is a case study in how relevance is earned again and again as markets, technologies, and customer needs change. #brandmanagement#innovation
https://t.co/Ir58LgT41a
Remarkably, even though Song Airlines (Delta’s high-touch low-cost subsidiary) was folded back into Delta in Mid 2006, there is still interest from former customers and employees about what a great brand it was.
https://t.co/2wvttu8yjz
A brand is only as strong as the operating system behind it. Values, purpose, and positioning mean little if they are not reinforced by planning, decision rights, measurement, and governance. #brandculture#brandmanagement#brandvalues
https://t.co/AKQmfgzHwL
Brand dilution is rarely the result of poor decision-making. It is usually the result of disconnected decision-making. #brandmanagement#growthstrategy
https://t.co/OeLJgND9pY
Brand dilution is rarely the result of poor decision-making. It is usually the result of disconnected decision-making. #brandmanagement#growthstrategy
https://t.co/OeLJgND9pY