Design Scientist

I've designed for a billion brands based on my gut. Now, I use AI & data to make designs scientific because it makes more impact. Follow along to see the light.

[Design Scientist @DesignScientist]

Breaking down famous logos:

1 - Twitter

[Design Scientist @DesignScientist]

Want to level up your design skills (as a non-designer)?

Learn how top brands like Shopify, TikTok, and Dropbox use design to convert visitors into customers.

Grab the free 5-day course​ 👇
https://t.co/mMQvD8u1R6

[Design Scientist @DesignScientist]

The best designers I know don't just move pixels—they move emotions.

Anyone can learn the tools. The power comes from knowing which details matter and which to strip away.

Technical skill is just the price of entry.

The real difference maker is developing good taste.

[Design Scientist @DesignScientist]

Find the gaps. Fix what's broken. Future-proof your brand.

Get it here for free: https://t.co/nD66B7AOEv

[Design Scientist @DesignScientist]

The most dangerous brand blindspots?

The ones you can't see.

90% of brand strategies fail because they skip the basics:

- Is your messaging consistent?
- Do customers remember you?
- Does your design drive decisions?

Not sure?

Grab my brand audit checklist (link ⬇️)

[Theo Tabah @TheoTabah]

Another experiment out - many more to come

We keep building @latecheckoutplz so we can stay sharp for our clients at @meetLCA and @DesignScientist (and also to have fun and build with our community, of course 🥳)

[Design Scientist @DesignScientist]

TLDR - Aaker's 5 brand personalities

1. Excitement
2. Sincerity
3. Competence
4. Sophistication
5. Ruggedness

To discover or dial in your brand personality, visit the DeSci website and schedule a strategy session.

[Design Scientist @DesignScientist]

In 1996, a marketing professor discovered something fascinating about brands:

People don't just buy them—they form relationships with them.

And like you and me, brands have personality traits that create emotional connections.

Let's find your brand personality:

[Design Scientist @DesignScientist]

5. Ruggedness

Adventurous, tough, & authentic—these brands inspire bold exploration.

[Design Scientist @DesignScientist]

How do you design for connection?

For this project, I used human-focused design:

- warmth instead of corporate polish
- illustrations instead of stock photos
- connection points instead of contact forms

Breaking convention to build community, not just another platform.

[Design Scientist @DesignScientist]

"Make it less techy,” the founder said,

"My clients aren't hackers living in San Francisco - they’re government workers in DC.“

“I don't want to look like a web3 tech company.”

That was the brief.

Here’s what I did with it:

[Design Scientist @DesignScientist]

before -> after
https://t.co/8rjVPb9WEm

[Design Scientist @DesignScientist]

This week, I redesigned a financial brochure.

Same content, new energy. Can you feel it?

[Design Scientist @DesignScientist]

Dense content doesn't have to be boring.

7 design features that bring a brochure to life:

[Design Scientist @DesignScientist]

This week, I redesigned a financial brochure.

Same content, new energy. Can you feel it?

[Design Scientist @DesignScientist]

Key spots where brochures lose attention (heat map insights):