Design Pickle

Digital Marketing for People Who Don’t Know Anything About Digital Marketing

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While it might be easy to get caught up in the hype of a “new way of advertising,” it is important to realize that any kind of marketing is still marketing; the bottom line of your effort is to promote your product or service to an audience of potential buyers.

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This can be done organically by creating content about your business that people are compelled to consume and share, or by purchasing and placing advertisements on the internet that compel people to take a desired action

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Digital Marketing is exactly what it sounds like – marketing online, or promoting awareness of products and services and the benefits they provide to potential customers over the internet.

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When I joined the Design Pickle team, I didn’t know anything about Digital Marketing.
I was personal training Russ Perry, the founder of Design Pickle, when I decided to quit my day job and start fresh with something totally new to me – Digital Marketing.

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Rachel’s journey started as Russ Perry’s personal trainer and evolved into a full-time role in digital marketing.
In this post Rachel gives her advice to digital marketers that are starting from ground zero, just like she did.

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As we rapidly expand the Design Pickle team, we want to start sharing our stories with the rest of our community. This post was written by our Marketing Coordinator, Rachel Clements.