Devashish Chandra

Mobile app growth, everything from onboarding, activation to monetization and retention.

[Devashish Chandra @DevChanndra]

@pmarca #Retardmaxxing ftw 🚀

[Devashish Chandra @DevChanndra]

@hicasamadim 72

[Devashish Chandra @DevChanndra]

𝗧𝗵𝗲 𝗽𝗮𝘆𝗼𝗳𝗳: 𝘵𝘩𝘦 𝘮𝘰𝘳𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘮𝘦𝘯𝘵𝘴 𝘺𝘰𝘶 𝘴𝘩𝘪𝘱, 𝘵𝘩𝘦 𝘮𝘰𝘳𝘦 𝘺𝘰𝘶 𝙘𝙖𝙣 𝘴𝘩𝘪𝘱. 𝘛𝘩𝘦 𝘮𝘰𝘳𝘦 𝘸𝘪𝘯𝘴 𝘺𝘰𝘶 𝘨𝘦𝘵, 𝘵𝘩𝘦 𝘮𝘰𝘳𝘦 𝘸𝘪𝘯𝘴 𝘺𝘰𝘶 𝙬𝙞𝙡𝙡 𝘨𝘦𝘵.

[Devashish Chandra @DevChanndra]

Most growth teams obsess over what to ship next. The best ones obsess over 𝘩𝘰𝘸 𝘵𝘩𝘦𝘺 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦 𝘩𝘺𝘱𝘰𝘵𝘩𝘦𝘴𝘦𝘴.

Here's a simple mental model: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗴𝗿𝗼𝘄𝘁𝗵 = 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝗹 𝘃𝗲𝗹𝗼𝗰𝗶𝘁𝘆 × 𝗪𝗶𝗻 𝗿𝗮𝘁𝗲

[Devashish Chandra @DevChanndra]

Do regular retros on every experiment you ship. Have a step-by-step analytical process. Look at results by segment, by cohort, by user behavior. Truly understand 𝘄𝗵𝘆 it worked or didn't. That's where the next hypothesis lives.

[Devashish Chandra @DevChanndra]

At $4M/month, even a 3–5% lift compounds fast.

Full breakdown + conversation link here : https://t.co/YQkXjax4Bb

[Devashish Chandra @DevChanndra]

𝐒𝐩𝐞𝐚𝐤 𝐝𝐨𝐞𝐬 $𝟒𝐌/𝐦𝐨𝐧𝐭𝐡 𝐨𝐧 𝐢𝐎𝐒.

We’d reviewed their onboarding before and found some strong patterns.

[Devashish Chandra @DevChanndra]

This time, we went deeper: identifying friction points, mapping monetization gaps, brainstorming structural improvements, and 𝐩𝐫𝐨𝐭𝐨𝐭𝐲𝐩𝐢𝐧𝐠 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐧𝐞𝐰 𝐩𝐚𝐲𝐰𝐚𝐥𝐥 𝐯𝐚𝐫𝐢𝐚𝐧𝐭𝐬 𝐮𝐬𝐢𝐧𝐠 𝐂𝐥𝐚𝐮𝐝𝐞 + 𝐋𝐨𝐯𝐞𝐚𝐛𝐥𝐞.

[Devashish Chandra @DevChanndra]

Just spent an hour reviewing Speak's onboarding flow, and building prototypes to test out growth levers. We jammed on paywall copy and packaging.

New episode dropping soon 🚀

[Devashish Chandra @DevChanndra]

Or is it that bigger brands care too much about the branding and QR codes make them look less premium?

Thoughts?

[Devashish Chandra @DevChanndra]

I was boarding a flight from Terminal 3 Delhi airport yesterday, and started looking at the billboard advertisements.

Couldn’t help but notice that whenever there was a QR code or number included, it was always from a brand that I did not know much about.

[Devashish Chandra @DevChanndra]

All the bigger, known and perhaps more premium brands did not have a QR code or a clear redirection.

I wonder why? Is it because smaller brands are more disciplined (or have to be) about measurement and attribution and bigger brands dont care?

[Devashish Chandra @DevChanndra]

Full session recording + prototype 👇

📺 YouTube: https://t.co/SKxIeidFyQ

🤖 Loveable Prototype: https://t.co/ZKoJKp4yrY

[Devashish Chandra @DevChanndra]

We built this Spotify Wrapped feature for a fitness app in one AI session. Here's how 👇

[Devashish Chandra @DevChanndra]

What we learned:

⚡ AI = parallel execution (3 directions at once)
🎯 Strong context > perfect prompts
🧭 You still own taste & judgment

AI doesn't replace product sense. It's a speed tool.