Niche is not just all about a focused market...Each of the these levers size , geography, reachability, complexity and price shapes how a niche business is built, grows & competes.
#theNicheCode
Everyone chases the fancy urban markets. But the real dark horse is Rural India — driving nearly 70% of FMCG consumption.
Take Lahori Jeera — built a ₹500 Cr brand by mastering distribution & general trade, taking on Pepsi & Coke head-on.
#SaurabhMunjal
In India, most businesses operate in the commodity space — making it hard to stand out.
The answer? 🐄 Be a Purple Cow.
Differentiate, innovate, and make yourself remarkable so you’re visible in the herd.
Purple Cow theory by Seth Godin ( Would Recommend to Read in detail )
I do 50 to 60 job interviews in here everyday
I never hire anyone
But about half the applicants buy a drink from the vending machine after I subtly encourage them to
I make $300 a day in passive income with this method
In the world of Marketing it is not about having a 'cool ' brand but controlling the bias.
~ Guy Smith
There is a risk jn letting your consumers define your brand before you do
Alcaraz is so good at comebacks during high stake matches.
Sinner being sinner...as called AI bot, how can someone be so perfect
Whatever be the result , it's good to watch quality tennis
"What we gain makes us successful, but what we lose makes us fulfilled. ✨"
~ Jay Shetty
Like letting go of envy unlocks the path to gratitude and peace.
Communication is a form of respect and if you respect someone you will get back to them as soon as possible
~ Someone
Most busiest & successful people are first to respond.
If we're all gonna eat , someone's gotta sell . ~ Ken Griffin
This quote tells the importance of selling in business , one is always selling - Selling to customers, vendors & employees