Devon Canup

Lowkey Rich | founded @become_viral and many YouTube Channels people love

[Devon Canup @devoncnp]

@KabutoKing_ Reminds me of 2018 YouTube everyone doing whatever it takes to get views

[Devon Canup @devoncnp]

@ZssBecker 1,000,000%

[Devon Canup @devoncnp]

Lock in to get to $30k a month. Have 0 work life balance. Disappear. Fall off the face of the planet.

Then enjoy your life, have fun. Get healthy. Get the girl. Do whatever you want every day.

DO NOT try to do both at the same time.

[Alex Becker 🍊🏆🥇 @ZssBecker]

The healthiest way to achieve work life balance...

Is to say F*CK balance. Work till you drop. Work till you die or make FU money.

THEN have balance.

Else you become a bi polar mfer who wants freedom while also resisting working to earn it.

It don't work like that.

[Devon Canup @devoncnp]

@JohnnyCrambo Just started collecting

[Devon Canup @devoncnp]

@wizofecom Bro facts. I’m in Boston for a couple weeks. Beautiful city but I feel slightly depressed having to go out of my way to get sun here. Living in Cali where it was sunny and perfect weather every day happiness and fulfillment was 100x higher

[Devon Canup @devoncnp]

@yourealazyfvck When you start breaking $100k months it just doesn’t even sound fathomable to 99% of the population. Telling people you make $30k a month is really all they need to hear.

[Devon Canup @devoncnp]

This

[Devon Canup @devoncnp]

The flex isn't the Lambo. The flex is waking up Tuesday at 11am, checking your phone, and seeing you made $847 while you slept. From some silly internet thing nobody even understands. That's the game.

[Devon Canup @devoncnp]

@Become_Viral It feels like the less I "grind it out" the more successful my channels perform. its about having the right systems and being in the right vehicle.

[Devon Canup @devoncnp]

@itsvik4s https://t.co/cZDJmcp6ri

[Devon Canup @devoncnp]

Most of getting rich is being delusional. You act rich in the tiny moments before you have a reason to. The bill, the tip, the way you walk in the room. Life mirrors it back to you. Your bank account is just the last thing to change.

[Devon Canup @devoncnp]

Never look at the bill at dinner. Just hand them your card as soon as they give you the check or before they even go to grab it. When writing the tip if it’s more than you expected then look over the check. This subtly communicates you’re rich, trusting and go out often.

[Devon Canup @devoncnp]

Most of getting rich is being delusional. You act rich in the tiny moments before you have a reason to. The bill, the tip, the way you walk in the room. Life mirrors it back to you. Your bank account is just the last thing to change.

[Devon Canup @devoncnp]

Never look at the bill at dinner. Just hand them your card as soon as they give you the check or before they even go to grab it. When writing the tip if it’s more than you expected then look over the check. This subtly communicates you’re rich, trusting and go out often.

[Devon Canup @devoncnp]

@itsvik4s Because scrutinizing a bill signals scarcity. Handing the card over instantly signals that the number doesn’t change anything for you or your bank account. People read confidence in what you don’t do.

[Devon Canup @devoncnp]

Lock in. Shut out the noise. Get lowkey rich. Go make $30k a month. Block the haters. Change your life. Leave those from your previous life behind (unless they’re growth minded of course). And live your best life.

[Devon Canup @devoncnp]

The older I get, the more I notice judgment flows one direction. Down. From people who quit on their dreams toward people still chasing theirs. Nobody ahead of you is looking back to criticize. They already know how hard it is.

[Devon Canup @devoncnp]

The older I get, the more I notice judgment flows one direction. Down. From people who quit on their dreams toward people still chasing theirs. Nobody ahead of you is looking back to criticize. They already know how hard it is.

[Devon Canup @devoncnp]

Go get lowkey rich. Thats all you gotta do and your life will be 97% better. Some things money can't fix. but so much of your daily stresses just vanishes. Do whatever you can to get lowkey rich.

[Devon Canup @devoncnp]

Do whatever you can to get lowkey rich, make $30k a month, have time, location and financial freedom. Life gets sooo fricken good when you can completely unplug from renting your time out to money and you can just exist without fear of judgement or expectation.

[Devon Canup @devoncnp]

This biohacking can be utter garbage sometimes. It makes you one of the most fragile people because you break one of your rules for a day and now you’re all f***d up.

Am I saying drown in seed oils and become a raging alcoholic? No. But if you allow modest proportions into your life of processed sugar, seed oils, alcohol you won’t die and instead keeps you a bit more balanced and less likely to fall out of whack.

You see guys like Hormozi say “never skip dessert” cause he hits his macros and after that he’s loose with what he eats.

Most of the times I eat healthy. But I’ll enjoy a good dessert and drink on occasion.

[Mikli @CryptoMikli]

Steven Bartlett says a few glasses of wine ruined the next 3 days of his life

“It's one of those areas where you don't understand the hidden cost until you really give it up for a while. I stopped drinking at 30 years old. I'm now 33. When I was 31, I thought, I'll have a drink again because now I could really A/B test it. I had a year of not drinking, decided to have a drink again”

“It ruined three days of my life. I had a couple of glasses of wine, didn't get drunk. It ruined three days of my life because of the domino effect it caused”

“I got worse sleep that night, and then because I got worse sleep that night, I ate more poorly the next day because my dopamine system or whatever, the cortisol system was all messed up. I podcasted worse. I didn't go to the gym that day or the day after because I felt really bad. I then slept worse, and I could track all of this on my Whoop”

[Devon Canup @devoncnp]

They’re coming for your jobs. Now with agentic AI companies are realizing 80% of their staff is useless. By 2030 it’s expected 80 million jobs will be displaced by AI.

The writing is on the walls are you going to do something about it or just wait until your day comes?

[Zeb Evans @DJ_CURFEW]

Today we reduced headcount by 22%. The business is the strongest it's ever been. So I think it's important to be direct about what I'm seeing and why.

First, I made this decision and I own it. I did it because the way to operate at the highest level of productivity is changing, and to win the future, ClickUp needs to change with it.

Second, this wasn't about cutting costs. Most savings from this change will flow directly back into the people who stay. We'll be introducing million-dollar salary bands. If you create outsized impact using AI, you'll be paid outside of traditional bands.

Most importantly, I have the deepest gratitude for those affected. We're doing this from a position of strength specifically so we can take care of people properly. Everyone affected receives a package aimed at honoring their contributions and easing the transition.

I only see two options: wait for this to play out gradually in the market or be honest about what I'm seeing and act proactively.

THE 100X ORGANIZATION
The primary change is that we're restructuring around what I call 100x org. The goal is 100x output. The roles required to build at the highest level are fundamentally different than they were a year ago.

Incremental improvements to existing systems won't get us there. We need new ones. That means creating enough disruption to rebuild rather than iterate on what's already broken.

The common narrative is that AI makes everyone more productive. It doesn't. Many of the workflows of today, if left unchanged, create bottlenecks in AI systems.

These roles will evolve. But waiting for that to happen naturally means falling behind now.

The 100x org is actually heavily dependent on people - infinitely more than today. This is only possible with 10x people that have embraced and adopted new ways of working.

THE BUILDERS, AGENT MANAGERS, AND FRONT-LINERS

— THE BUILDERS: 10X ENGINEERS
I don't think most companies have internalized what's actually happening with AI in engineering. The common narrative is that AI makes all engineers more productive. That may be true in isolation, but at an organization level - that is the farthest thing from reality.

Here's what we've validated recently at ClickUp: the great engineers, the ones who can orchestrate, architect, and review, are becoming 100x engineers. They're not writing code. They're directing agents that write code. The skill is judgment.

AI makes the best engineers wildly more productive, and everyone else using AI slows these engineers down.
Think about it - the bottlenecks are (1) orchestration - telling AI what to do, and (2) reviewing - what AI did. Everything is leapfrogged and no longer needed.
So who do you want orchestrating and reviewing code?

And how do you want your best engineers to spend their time?

If your best engineers are spending time reviewing other people's code, then this is inherently an inefficient bottleneck. These engineers can review their agent's code much faster than reviewing human code.

The new world is about enabling your 10x engineers to become 100x.

The wrong strategy is to push every engineer to use infinite tokens. Companies doing this are celebrating 500% more pull requests. But customer outcomes don't match the volume of code being generated.

I call this the great reckoning of AI coding, and every company will face this soon if not already.

More code is just another bottleneck to the best engineers, and ultimately to your company's impact as well.

— THE BUILDERS: 10X PRODUCT MANAGERS
Product management and design roles are merging.

Designers that have customer focus, become more like product managers.

And product managers that have intuition for UX become more like designers.

The bottleneck of user research is gone. It takes us just one mention of an agent to kickoff research and analyze results.

The bottleneck of product <> design iteration is also gone. The product builder iterates on their own, along with agents and skills that ensure alignment with quality and strategy.

Also controversial today - I believe that the wrong strategy is to have your PMs shipping code - that just introduces another bottleneck that the best engineers will waste their time on.

To be clear, PMs should be coding but they should do this in a playground to iterate, validate, and scope. That code should not go to production.

Everything outside of managing systems, orchestrating AI, and reviewing output becomes a bottleneck.
That's why the other roles that are critical along with these are the systems managers (to reduce bottlenecks) along with a bottleneck you can't replace - customer meeting time.

— THE SYSTEM MANAGERS
Ironically, the people that automate their jobs with AI will always have a job. They become owners of the AI systems - agent managers. We have many examples of these people at ClickUp.

The underlying systems in which we operate are absolutely critical to get right. I think most companies are delusional to think they can iterate on existing systems and compete in this new world.

You must create enough disruption so that old systems are deprecated entirely. If there's any definition for 'AI native' that's what it is.

— THE FRONT-LINERS
In a world that will become saturated with AI communication, the human touch will matter more than anything to customers.

This is a bottleneck that you shouldn't replace - even when agents are high enough quality to do video meetings.

One-on-one meeting time with customers is something that shouldn't be automated. The systems around the meetings should be - so that front-liners spend nearly 100% of their time with customers.

REWARDING 100X IMPACT
In a world where companies are able to do so much more with less, where does that excess money go?
In our case, much of the savings in this new operating model will flow directly back to those that enabled it.

We must reward people that create productivity accordingly. This aligns incentives on both sides. Plus, in a world where your best people create 100x impact, you can't afford to lose them.

You should aim to retain these employees for decades. The context they have and their ability to efficiently orchestrate and review will be nearly impossible to replace.

Compensation bands of today should be thrown out the door. We're introducing $1 million cash/year salary bands with a path available to nearly everyone in the company if they produce 100x impact by creating or managing AI systems.

THE FUTURE
Nearly every company will make changes like these. The ones that do it proactively will define what comes next.

The future is not fewer people. It's different work, new roles, and better rewards for those who embrace it. We're already seeing entirely new roles emerge, like Agent Managers, that didn't exist a year ago.

ClickUp is positioning to lead this shift, not just internally, but for our customers too. I've never been more certain about where we're headed.

[Devon Canup @devoncnp]

Go get rich. Not so you have a bunch of money. But instead you can realize it was never about the money. But instead so you can be more of yourself and do the things that you love. Money is nice and all. But storing your treasure in heaven is where it's at.

[Devon Canup @devoncnp]

Don't let the opportunity pass you on by bro. Get rich now while it's all on easy mode. Lock in now. You have your entire life ahead of you to enjoy if you understand what I'm putting down. Get rich now and live your best life.