Devrath Soni

Here to help make the world a more equal place

[Nikunj Kothari @nikunj]

My shot at how application companies survive the “what if large lab builds this” question 😅

[Devrath Soni @DevrathSoni]

@OfficialLoganK @clanker_ Spend cap @OfficialLoganK - have emailed you - wish the process was faster for growing startups

[Devrath Soni @DevrathSoni]

@Mho_23 Ugc

[Will Ahmed @willahmed]

You have no experience.
You’ve never started a company.
You’ve never had a full time job.
Nike is going to kill you.
You’re a kid.
You don’t have technical skills.
You shouldn’t build hardware.
Apple is going to kill you.
You can’t build hardware.
You can’t measure heart rate non-invasively.
Athletes don’t care about recovery.
Under Armour is going to kill you.
It won’t be accurate.
You don’t listen.
You’re an ineffective leader.
You can’t recruit great talent.
You’re going to have to pay every athlete.
You can’t measure sleep non-invasively.
It’s too expensive to research.
Athletes are a small market.
The product costs too much to make.
The product costs too much to sell.
Your valuation is too high.
Consumers aren’t going to want it.
Hardware is too hard.
You should measure steps.
Fitbit is going to kill you.
You can’t build a marketing engine.
You can’t raise enough money.
You need a real CEO.
Google is going to kill you.
You can’t be a subscription.
You can’t build a brand.
You can’t do consumer in Boston.
Your valuation is too high.
You shouldn’t make accessories.
You shouldn’t make apparel.
Lululemon is going to kill you.
You can’t predict Covid.
Stay in your niche.
You are going to run out of money.
You can’t build a health platform.
Amazon is going to kill you.
You can’t measure blood pressure.
You can’t get medical approvals.
The market is too small.
You don’t understand AI.
The market is too competitive.
It won’t work internationally.
The supply chain is too complicated.
You can’t build an AI.
You can’t raise enough money.
It’s too competitive.
Healthcare isn’t going to want it.
…

Just keep going ✌️

[Devrath Soni @DevrathSoni]

@madebycol Reposted. Thank you!

[Nicole @madebycol]

This is how I got 1M users in 6 months

Finally dropping it! It's 60 pages lol
https://t.co/2qcH9lsUOM

If you repost & follow, I'll send you some extra sauce🌶️

[Devrath Soni @DevrathSoni]

@jonathanzliu @Flingexx How many adsets currently and how many ads in each adset?

[Alan Chang @alanchanguk]

My performance standards are dictated by our customers. Since they don’t accept my excuses, I can’t accept yours.

[yo gappy gappy! @yogappygappy]

Second life

[sysls @systematicls]

https://t.co/FQe5bCBqW1

[Coffee with One 🇺🇸 @coffeewithone]

I'm 24, dropped out of Duke, joined YC, and bet everything on a startup. Here's what actually happens when you go all-in:

1. Your co-founder relationship matters more than your product:
You can pivot products. You can't pivot people. Most startups die from founder breakups, not market failure. Choose your co-founder like you'd choose a spouse, you'll spend more time with them anyway.

2. Nobody cares about your startup except you:
Your friends are being polite. Your family doesn't understand it. Even your customers barely think about you. You're obsessed. Everyone else has their own life. This loneliness is the actual job.

3. Runway is a countdown to your personal failure:
Every month that clock ticks down isn't just money. it's proof you haven't figured it out yet. The stress is less about going broke and more about confronting whether you're actually good enough.

4. Your first 10 customers will lie to you:
They'll say they love it. They'll promise to pay more. They'll ghost you next month. Early customers are either friends doing you a favor or tire-kickers. Real validation doesn't come until customer 50.

5. Hiring too fast kills more startups than hiring too slow:
You panic, hire someone mediocre, spend 6 months managing them poorly, fire them awkwardly, and burn $100K+ in the process. Better to be understaffed and stressed than overstaffed and broke.

6. Your burn rate is the only number that matters:
Revenue is vanity. Profit is sanity. Runway is reality. You can survive slow growth. You can't survive running out of money. Every dollar you spend is oxygen you just burned.

7. The best features are the ones you don't build:
Every feature is debt. Support debt. Maintenance debt. Complexity debt. The companies that win aren't the ones with the most features, they're the ones that said no to everything except the one thing that matters.

8.Profitability is a choice, not a milestone:
You can be profitable at $50K ARR if you want to be. Most founders choose to burn cash chasing growth because it feels like progress. It's not. It's just expensive.

9. Your competition doesn't matter until it does:
You'll obsess over competitors daily. Then realize customers don't even know they exist. Then one day a competitor will eat your biggest deal and you'll realize you were unprepared. There's no winning, just different kinds of paranoia.

10. The day you launch is the least important day:
You'll spend months planning launch day. It'll come and go. You'll get some Twitter engagement. Then nothing changes. Building a company is 1,000 boring Tuesdays, not one epic launch.

11. Every advisor will give you contradictory advice:
"Move fast" vs "be strategic." "Focus" vs "diversify." "Raise money" vs "bootstrap." They're all right. They're all wrong. Nobody knows. Including you. Especially you.

[Satya Nadella @satyanadella]

Clippy is back!!

[Luke Campbell @lukechch]

Never give up

[Elon Musk @elonmusk]

Much, much harder to be a quarterback than an armchair quarterback

[Devrath Soni @DevrathSoni]

@lukechch 🚀

[Pop Crave @PopCrave]

Billie Eilish, Finneas, Cillian Murphy, Joaquin Phoenix, Annie Mac, Peter Gabriel, and more come together for Palestine in new video.

It precedes the Together For Palestine benefit concert taking place today.

[Devrath Soni @DevrathSoni]

@sabakarimm How do we DM you? Your DMs don’t seem open

[Devrath Soni @DevrathSoni]

@maxmarchione Give me those superpowers

[Devrath Soni @DevrathSoni]

@pvncher Ran into same issue/just the worst performance I've seen across codex/claude code for the first time

[Devrath Soni @DevrathSoni]

Build for LTV not just financial status

[Craig Weiss @craigweiss]

If you’re gonna build a consumer product, build for rich people