@slime_machine It's weird because I feel like the Melee commentary style is more casual in general. Cracking jokes with the mates, and a rotating cast of top competitors and well-known creators in the space. It feels like business as usual to me.
I hope this is a lesson to every large brand that sees an opportunity in new media. You need to partner with existing creators, to create their largest and best projects, and use your connections to open doors for them. The day of creating your own round tables are gone.
There are very unique instances of these large, multi-creator projects being successful. Top of mind I think of @TrashTastePod; however, it's because every cast member contributes a large existing audience and the crew and costs are kept lean.