Diesel Labs

Diesel Labs fuses innovative data and AI technologies to deliver novel consumer and content insights.

[Diesel Labs @Diesel_Labs]

Stop by our blog to catch up on Berj’s fresh perspective on our End of Year Report! Or check out the full report at the link below.

https://t.co/vGmS6csoUO

[Diesel Labs @Diesel_Labs]

Diesel Labs recently released our 2025 End of Year Report, a comprehensive analysis of content engagement in 2025. We invited media strategist and analytics expert Berj Kazanjian to provide his perspective on his key takeaways in the study!

https://t.co/l4FNg8TFQL

[Diesel Labs @Diesel_Labs]

As a former SVP of Strategic Insights & Analytics at Paramount, Berj understands the potential of Diesel’s data: “Diesel Labs... helped [make] smarter, faster decisions...” For example, “Title level engagement decay analyses… [illuminated] franchise potential”

[Diesel Labs @Diesel_Labs]

Want to know more about how 2025 is shaping the media of today? See the full End of Year Report for analysis breaking down the top media, emerging insights, platform-specific trends and the signals behind them!

https://t.co/vGmS6csoUO

[Diesel Labs @Diesel_Labs]

Here at Diesel, we’re happy to share our 5th annual End of Year report, a comprehensive study of audience engagement in 2025. We tracked billions of signals across social and video platforms to understand what truly captured our attention— and where things are heading in 2026!

[Diesel Labs @Diesel_Labs]

So what made KPop Demon Hunters the breakout of 2025? While most films see measurable levels of anticipatory engagement before release, for KPop Demon Hunters we only observed meaningful attention after its streaming release on Netflix.

[Diesel Labs @Diesel_Labs]

If 2024 belonged to Wicked, 2025 was all KPop Demon Hunters — and it wasn't close. The Netflix film generated over 112 billion engagements, a staggering figure that eclipsed every other movie on the list by nearly 10×.

[Diesel Labs @Diesel_Labs]

Even with no new episodes on the horizon, concluded catalog titles don’t show signs of fading. Audiences gave a lot of love to the Breaking Bad universe, with both the original series and spinoff Better Call Saul in the #1 and #6 slots respectively.

[Diesel Labs @Diesel_Labs]

If 2024 belonged to Wicked, 2025 was all KPop Demon Hunters — and it wasn't close. The Netflix film generated over 112 billion engagements, a staggering figure that eclipsed every other movie on the list by nearly 10×.

[Diesel Labs @Diesel_Labs]

Even with no new episodes on the horizon, concluded catalog titles don’t show signs of fading. Audiences gave a lot of love to the Breaking Bad universe, with both the original series and spinoff Better Call Saul in the #1 and #6 slots respectively.

[Diesel Labs @Diesel_Labs]

Overall, those who suspected they were seeing a lot of AI ads were indeed correct! We’ll be keeping an eye out on future special events to see if the trend continues as we venture further into 2026!

[Diesel Labs @Diesel_Labs]

With over 124m viewers tuning in this year, Super Bowl LX was the second-most-watched game in Super Bowl history. A common conversation topic was the prevalence of ads featuring AI in some fashion - so we took a deeper look to see how the ad lineup stacked against benchmarks.

[Diesel Labs @Diesel_Labs]

Interestingly, the proportion of TV promos was much lower than our benchmark year (-27.6%) which is in alignment with the media landscape's shift towards streaming content. Movie promos though were up slightly (6.7%), as distributors seek to bolster their box office results.