Diffactory

Love or List Your Business. Certified Exit Planning Advisors

[Diffactory @Diffactory]

The work you do to increase your business's value isn't only for the day you sell it.

Maybe you fall back in love with the business, or maybe one day you decide to sell it.

Either way, you've built a stronger company.

That's why we believe being intentional matters.

[Diffactory @Diffactory]

What part of your business still depends too much on you?

[Diffactory @Diffactory]

Knowing your number early gives you time to improve the business, increase the multiple, and create more options.

That's a much better place to be.

[Diffactory @Diffactory]

At a high level, it comes down to one simple equation:

Earnings × Multiple = Business Value.

Your earnings tell buyers what the business produces.

Your multiple reflects how far into the future a buyer believes those earnings will continue.

[Diffactory @Diffactory]

You probably know what your business made last month, but do you know what it's worth today?

Most founders don't, and that's okay.

Nobody teaches us to think this way when we start a business.

This week, we're changing that. So, stay tuned!

[Diffactory @Diffactory]

If you've been following this week's conversation and you're thinking,

"My business probably isn't ready."

We want you to hear this.

There is hope.

Reach out, leave a comment, send us a message, or carrier pigeon if you have to.

[Diffactory @Diffactory]

A business can sit on the market for months with little or no interest.

Sometimes the business needs work.
Sometimes the right buyer never hears the right story.

Don't confuse a lack of inquiries with a lack of value.

[Diffactory @Diffactory]

You're probably already doing a lot of the work. The difference is doing it more intentionally.

Tip: Pick one thing you do every week that's only in your head and document it.

And measure It: Can someone on your team follow it without asking you questions?

[Diffactory @Diffactory]

Here's something we wish more founders knew.

Only about 20% of businesses are truly transferable. That doesn't mean the other 80% built bad businesses.

Most founders don't know there's a process, and it isn't complicated.

[Diffactory @Diffactory]

Here's something we wish more founders knew.

Only about 20% of businesses are truly transferable. That doesn't mean the other 80% built bad businesses.

Most founders don't know there's a process, and it isn't complicated.

[Diffactory @Diffactory]

Here's something we wish more founders understood.

Most people hear "only 20% of businesses are sellable" and assume they're out.

That's not the point.

The point is that there's a path.

[Diffactory @Diffactory]

Here's something we wish more founders knew.

Most owners don't discover whether their business is attractive to buyers until they're ready to exit.

That's backwards.

You build it years before you ever think about selling.

[Diffactory @Diffactory]

If you can't define what winning looks like, it's hard to know if you're headed in the right direction.

This weekend, take five minutes.

Finish this sentence: "I have arrived when..."

[Diffactory @Diffactory]

Sometimes, the process of preparing a business for sale is exactly what helps you fall back in love with it.

[Diffactory @Diffactory]

Before you decide whether to sell, ask yourself:

What's the one thing about the business that's draining your energy right now?

Start there.

[Diffactory @Diffactory]

Here's something we've noticed.

A lot of founders think they're tired of the business.

Sometimes they're just tired of how the business operates.

Too many decisions, too many fires, and too much dependency.

[Diffactory @Diffactory]

Here's something we've noticed.

A lot of founders think they're tired of the business.

Sometimes they're just tired of how the business operates.

Too many decisions, too many fires, and too much dependency.

[Diffactory @Diffactory]

When you started your business, you probably pictured how it would end.

Maybe it was financial freedom, maybe it was selling the company, or maybe it was building something for your kids.

The question is simple: Have you updated that vision lately?

[Diffactory @Diffactory]

Here's something most founders never test. 👀

Can your business function without you for one day?

Not theoretically but ACTUALLY.

Try it and see what happens.

And ask yourself this question:

How many issues surfaced that only you could solve?

[Diffactory @Diffactory]

Now ask yourself: How many of those things still run through you?

Pick one and start removing yourself from it.

[Diffactory @Diffactory]

Nobody likes hearing this, but when life changed, the business disappeared.

Take a look at your business. What are the three things it depends on most?

[Diffactory @Diffactory]

People hear "exit planning" and think it's something they'll deal with later.

We don't.

The same activities that increase business value also improve life today.