While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,. https://t.co/rGM3euGcXX
The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden. https://t.co/XHUe8r9HFW
Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone. https://t.co/oVN3QJPZmH
This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their organizations, specifically what applications they use, the challenges they encounter and the AI investments they’re prioritizing. AI tools are rapidly reshaping how media companies operate, from subscription marketing and ad sales to […] https://t.co/DEjClhdK2a
Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell. https://t.co/w7uGKPjOr5
AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web. https://t.co/NAksomgReL
Fandom is no longer a linear journey in which audiences tune in to kickoff and switch off at the final whistle — and campaign planning should reflect this. Partner insights from Sportradar https://t.co/UOKfSYdhoJ
Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections. https://t.co/z3GxprVuVD
This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales. https://t.co/PohekI306e
Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days. https://t.co/p8mWSd4VVy
According to a new survey, AI hasn’t replaced content outsourcing, but it is used most heavily in ideation, writing and editing. Partner insights from Contentful https://t.co/93NLd70k61
The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly. https://t.co/HYUM5HNSsI