Digiday

Authority, insight, and honesty on digital media and marketing.

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The Blackstone-backed mobile app performance engine is drawing comparisons with standout performer AppLovin. https://t.co/uJM4fkktA0

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YouTube's Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy. https://t.co/rl2ywOxbz7

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Some agencies are done making ads. Now they want to make hits. https://t.co/LIBuokeKC4

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While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,. https://t.co/rGM3euGcXX

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How Tripledot Studios managed a migration without disruption. Partner insights from Adjust https://t.co/bfOYTKtDqy

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The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden. https://t.co/XHUe8r9HFW

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Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone. https://t.co/oVN3QJPZmH

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This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their organizations, specifically what applications they use, the challenges they encounter and the AI investments they’re prioritizing. AI tools are rapidly reshaping how media companies operate, from subscription marketing and ad sales to […] https://t.co/DEjClhdK2a

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Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell. https://t.co/w7uGKPjOr5

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AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web. https://t.co/NAksomgReL

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Fandom is no longer a linear journey in which audiences tune in to kickoff and switch off at the final whistle — and campaign planning should reflect this. Partner insights from Sportradar https://t.co/UOKfSYdhoJ

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Black founders Modern Retail spoke with said they found Target to be a frustrating wholesale partner. https://t.co/kPr0pU1y5E

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Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more. https://t.co/0UsUJqh7O6

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Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections. https://t.co/z3GxprVuVD

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The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base. https://t.co/PKyX6niodQ

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This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales. https://t.co/PohekI306e

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Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days. https://t.co/p8mWSd4VVy

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According to a new survey, AI hasn’t replaced content outsourcing, but it is used most heavily in ideation, writing and editing. Partner insights from Contentful https://t.co/93NLd70k61

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For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it. https://t.co/IhjfwNTUVh

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The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly. https://t.co/HYUM5HNSsI