Learn how NPI numbers & billing codes help marketers reach niche #HCPs with precision.
Experts Sean Bollinger & @jfairdigital unpack #digital targeting myths, share real-world strategies, and actionable insights.
Watch on-demand: https://t.co/rZMEHD1Zbe
#HCPmarketing
Our team had the honor of documenting Shelly, a lung cancer survivor, as she shares her experience monitoring for recurrence with @NateraGenetics Signatera™ MRD testing, together with Dr. Alemar from her care team.
Watch the full story: https://t.co/zKsqRjA2TY
#MRD#Oncology
The conference floor is where plans meet reality.
Months of prep. Tight schedules. KOL interviews. Last-minute changes.
We're taking you behind the scenes of what it takes to execute at a medical conference.
Video drops June 11.
🔗 https://t.co/H9VDAu0uNx
Making your lab look camera-ready without making it feel staged.
We show how we balance authenticity with clean, professional visuals through smart pre-production and on-set decisions.
Subscribe so you don’t miss it:
https://t.co/tIuwsLGcfd
#HealthcareMarketing
What drives the cost of a healthcare video?
The same video budget can lead to very different outcomes.
We broke it down in our latest Production Lab episode & companion blog.
🎥 https://t.co/EwJZQJqhIW
📖 https://t.co/wwNGXlXaaN
#HealthcareMarketing
In Part 2 of The Honest Video Budget Episode, we unpack:
• why teams stay stuck in reactive production cycles
• how a long-term content approach creates more value across campaigns, channels, and future marketing needs
🔗https://t.co/EwJZQJqhIW
The Honest Video Budget Episode (Part 1) digs into how video can have a longer shelf life.
Watch the full episode or read the blog for more.
YouTube: https://t.co/Nihd85YbYf
Blog: https://t.co/wwNGXlXaaN
#HealthcareMarketing#VideoStrategy#ContentLibrary#MedTechMarketing
Healthcare #video budgets are often judged by the final deliverable, not the strategy and production behind it.
We break down hidden cost drivers like crew size, travel, and production tradeoffs — plus how to get more long-term value from every shoot.
🔗 https://t.co/Nihd85YbYf
If every video is a one-off, you’re leaving value on the table.
When everything is built for a single moment, you miss the chance to extend value across campaigns and channels.
We’re digging into how to change that in an upcoming episode on May 14th.
https://t.co/tIuwsLGcfd
Drowning in approvals, planning, and the push for “more content”?
Let a partner handle the rough cut—flag standout moments, prep clips, and leave you with quick approvals.
Fewer delays. Steadier output.
https://t.co/tIuwsLGcfd
#HealthcareMarketing#ContentOps#MedTech
Good content doesn't just drive awareness.
It builds trust that keeps partners, HCPs, and collaborators coming back.
That starts with how you manage the process, not just what you produce.
New blog + episode 👇
📹 https://t.co/5moml9sSBd
📑 https://t.co/vDPzFWLkdE
The most delicate part of stakeholder management is protecting the integrity of the content while people see it from different angles.
This conversation gets into the real tension.
Watch the full episode on YouTube.
YouTube: https://t.co/5moml9sSBd
Some ideas aren't possible to film.
That’s where animation works—especially for tech, procedures, and patient concepts.
We also get into how brand guidelines can save time (and budget) on production.
Watch/read more:
📌https://t.co/dKcDuKwsGL
📌https://t.co/NuVTf46b00
When live action falls short, #animation can clarify complex healthcare ideas.
We cover when to use it, budget impact, AI, and choosing the right format.
Watch on YouTube: https://t.co/dKcDuKwsGL
#MedTech#Animation
We teamed up with @FulgentGenetics to break down RISE—combining WES/WGS + RNA-Seq for deeper, more actionable insights.
See how #providers can boost diagnostic yield and make better calls for #patients:
🔗: https://t.co/Tr37DRbPxZ
Healthcare content can do more than drive awareness or sales—it strengthens relationships that fuel long-term growth.
In our next episode, we share how one asset delivered value across multiple audiences.
Subscribe here: https://t.co/tIuwsLGcfd
#HCPMarketing#ContentStrategy
We had the privilege of capturing Michelle Beck telling her story about how her personalized @Hologic Breast Cancer Index Test results gave her clarity and confidence about when to finish anti-estrogen therapy.
Watch the video: https://t.co/KUaPOnAFfO
People don’t drop off because they don’t care
They drop off when the content doesn’t give them a reason to stay
That’s a retention problem not an awareness problem
YouTube: https://t.co/FtJOFBURFQ
Blog: https://t.co/9qnljsrv4d
#HealthcareMarketing#MedTech#HCPengagement
What matters most when launching a #YouTube channel?
Consistency, CTR, retention, and accurate captions.
Watch our latest episode on the first-year #YouTube signals that can shape stronger content decisions early: https://t.co/FtJOFBVpvo
#HealthcareMarketing#HCPMarketing
Great testimonials start before the camera rolls.
Preparation, curiosity, and understanding your audience turn patient and HCP experiences into stories that feel real—not scripted.
Video: https://t.co/InYKyoIScD
Blog: https://t.co/TopYlEdKYR
#HealthcareMarketing#Storytelling
In this episode, we break down how to approach case studies and testimonials: what happens before you hit record, and how to build trust for the real story to come through.
A helpful listen for teams producing #patient features or #clinician spotlights.
https://t.co/s7QaGEXXGD