Digital Everything Consulting

Digital Marketing + Social Media Marketing + Influencer Marketing Agency / Creator of The Influencer Marketing Roadmap Course

[Digital Everything Consulting @DigitalEvery]

Countless brands are turning to influencer marketing thanks to the unprecedented social reach such efforts afford. Learn more now on our site! #influencermarketing #socialmediamarketing #digitalmarketing #influencertips #marketingagency #marketingconsultant

[Digital Everything Consulting @DigitalEvery]

Your company can create excellent #content, but in order to truly leverage it, you need to have a #SocialMediaStrategy - this includes knowing when to post, where to post, and what sort of content to post. Learn more about #SocialMediaMarketing at https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

The #CreatorIndustry has exploded in the past decade, and it shows no signs of stopping. According to the Washington Post, YouTubers account for 390,000 full-time jobs. Learn about how your company can take advantage of the creator/influencer industry at https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

TikTok launched their shop feature in September and it’s sure to be a game changer with holiday shopping this year. With shopping ability now built into the platform, it’s even easier and faster for users to make a purchase in mere seconds. Learn more at https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

Both, b/c they serve different purposes! #OrganicSocialMedia is more focused on content creation, engagement, & building long term relationships. Paid social media, is more focused on broad reach, content promotion, & scalability (shorter term goals) - https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

Marketing to Gen Z? Keep in mind that 48% of Gen Zers will do their shopping on social media - specifically Instagram & TikTok (via CNBC). Why? Because Gen Z tend to take recommendations from their peers, rather than celebrities/internet searches. More at https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

Susana Yee, founder of #DigitalEverythingConsulting, created the Influencer Marketing Roadmap, a free online workbook that focuses on 5 Key Things You Should Do Before You Hire An Influencer. Learn more at https://t.co/2CDgiKNfpL

#InfluencerMarketing #SocialMediaMarketingTips

[Digital Everything Consulting @DigitalEvery]

As the holidays approach, #Snapchat has added more features to help brands and influencers collaborate: Paid Partnership tags, Creator Discovery API for third-party platforms, & new ad placement options. Learn more about #SnapchatMarketing at https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

GUESS was looking to distinguish itself on #Pinterest. We helped them do this with the #InfluencerCampaign #ColorMeInspired. The campaign went viral & was named as an innovative campaign, featured on Mashable. Learn more about what we do for our clients at https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

Quite a lot! #LinkedIn reported a 41% growth between Spring '21 & Spring '23. “Gen Z is one of the fastest-growing demographics on LinkedIn,” confirms Andrew McCaskill, whom the company identifies as a “LinkedIn Career Expert” (https://t.co/qlMQrQVJea) - https://t.co/2CDgiKNNfj

[Digital Everything Consulting @DigitalEvery]

It may seem odd that Gen Zers are interested in LinkedIn (compared to fast-paced video content). But that’s why some teens *like* LinkedIn: it's simpler & more focused on academic/professional success than appearance, which can be refreshing. Learn more at https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

The Instagram algorithm is ever changing, and right now, it’s prioritizing memes for organic views. Why? Memes have been around a long time & are relatable to users. Plus, it’s easy for many users to hop on a meme trend, making it more likely to go viral - https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

Our work with #Myfox resulted in a 20% increase in YouTube views + website click throughs, a 20% monthly increase in social media followers, and a 30% increase in social media engagement. Learn more at https://t.co/2CDgiKNNfj

#SocialMediaMarketing

[Digital Everything Consulting @DigitalEvery]

LinkedIn has developed a number of different tools to broaden who can access content and, as a result, grown the number of ways users are able to access content. Learn more about how to best use #LinkedIn at https://t.co/2CDgiKNfpL

#SocialMediaMarketing #LinkedInMarketing

[Digital Everything Consulting @DigitalEvery]

Soothe wanted to drive sales & expand knowledge of their new offerings. We led a campaign of 45 influencers, resulting in increased sales via influencer savings codes, as well as boosted engagement. Learn more at https://t.co/2CDgiKNfpL

#InfluencerCampaign #InfluencerMarketing

[Digital Everything Consulting @DigitalEvery]

Setting goals such as “increase awareness” or “bolster meaningful engagement” help decide a company’s #socialmediastrategy & tactics moving forward in a more specific way than simply “make business better.” Learn more at https://t.co/2CDgiKNfpL.

#SocialMediaMarketing

[Digital Everything Consulting @DigitalEvery]

Ayr Skin Care wanted to expand #brandrecognition with their new packaging and launch their new website. With our 150 #influencercampaign + 4 ongoing contracted influencers, we maximized #ROI and doubled sales by the end of the campaign. Learn more at https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

Depending on your company's audience, LinkedIn might be important. #LinkedIn is oft used by working professionals (late 20’s - mid 60’s) & job seekers. If your product/services aim to reach that audience, you may want to up your #LinkedInMarketing. More at https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

Didi Hirsch Mental Health Services was looking to revamp their visual/written social media content. We developed a more distinct & recognizable brand voice, grew brand awareness by 300%, & streamlined their social media reporting strategies. Learn more at https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

2 main types of #PodcastAds: 1) Host-read ads (which have the benefit of the host’s familiar voice lending credibility to the ad content), & 2) Voice talent ads (which have the benefit of creating a voice recognizable as the brand’s unique voice) - more at https://t.co/2CDgiKNfpL

[Digital Everything Consulting @DigitalEvery]

For TruNiagen, we improved their social media reporting, resulting in a robust system informing how to improve ROI, #CTR, & #LTV. We also led #InfluencerCampaigns that led to increased #websitetraffic & #ROI. Learn more about what we do for our clients at https://t.co/2CDgiKNNfj