Affiliate programme health check: what share of commission goes to coupon sites capturing demand you already paid for? If it's most of it, that's a tax, not a channel. #AffiliateMarketing
The only media spend that costs nothing when nothing sells. Partners vetted, fraud checks before payout. https://t.co/x18EcztoFJ #AffiliateMarketing#DigitalAndBeyond
Before your next A/B test, check whether your conversions are counted twice. Half the CRO programmes I've seen were optimising a broken number. #CRO#GA4#Analytics
You don't need a replatform to get faster. Remove render-blocking scripts, serve images at displayed size, fix font loading, delete the plugins nobody remembers. #PageSpeed#WebPerf
Slow sites lose the sale before the first scroll. Vitals in the green on your existing hosting — no rebuild. https://t.co/PMEq3DadaZ #PageSpeed#DigitalAndBeyond
If conversion first comes up two weeks before launch, the only lever left is button colour. Ask what the page should make happen before anyone opens a design tool. #WebDesign#CRO
A beautiful site that loads slowly is an expensive brochure. Core Web Vitals green, conversion thinking from the first wireframe. https://t.co/h218INhFll #WebDesign#DigitalAndBeyond
Ecommerce reporting tip: revenue per channel flatters marketplaces. Contribution margin per channel tells you where to actually spend next month. #Ecommerce#D2C
Most buyers decide on the listing page, before they ever see your site. Marketplaces and own store, one strategy. https://t.co/DsOX2Isd1k #Ecommerce#DigitalAndBeyond
Best filter for a creator partnership: could they say this about your brand without it sounding rented? If not, the reach won't save it. #InfluencerMarketing#CreatorEconomy
A million impressions from the wrong creator sells nothing. We match creators to your actual buyer. https://t.co/WP21HNMNrP #InfluencerMarketing#DigitalAndBeyond
Open your analytics and sort by saves, not likes. The top three posts are your content strategy — you just haven't been following it. #SocialMediaMarketing#ContentStrategy
Consistency without a plan is just noise on a schedule. Measured on saves, shares and sales — not follower counts. https://t.co/6Ot2ehBx6D #SocialMedia#DigitalAndBeyond
Ask your SEO agency for a list of every link they built last month, with sources. The quality of the answer tells you more than any ranking report. #SEO#LinkBuilding
Content test worth stealing: could a stranger find this page by typing a question they'd genuinely ask, and could an AI quote one paragraph as the answer? If not, it's filler. #ContentMarketing
Cheap links are the fastest way to buy a penalty. We earn placements on sites people actually read — and show you every one. https://t.co/2nJNKKump1 #LinkBuilding#DigitalAndBeyond
Nobody shares a brochure. We write to what your buyers actually search, structured so AI can quote it. https://t.co/kp2p1uKJjf #ContentMarketing#DigitalAndBeyond
Most underperforming ad accounts don't need more budget. They need a landing page that keeps the promise the ad made. Fix the destination before raising the bid. #PPC#PaidAds
Rising spend with flat revenue isn't a budget problem, it's an accountability problem. Search, Meta and YouTube under one plan, tied to revenue. https://t.co/ac9DfG2Q3C #PaidAds#DigitalAndBeyond