Tonight the world's most iconic arena officially takes on a new name: https://t.co/vCNztATSCO Arena.
To commemorate opening night, we've created a limited-edition NFT!
Claim yours here:
https://t.co/CfR0nbBse4
Crazy watching @cryptocom execute a $1 billion sports marketing campaign.
1) PSG – $30m 3yr
2) UFC – $175m 10yr
3) Formula 1 – $100m 5yr
4) 76ers – $10m 6yr
5) Montreal Canadiens – logo at center ice
6) Serie A – partnership
And now a $700m 20 year deal with LA stadium.