Dirigo Collective

Leveraging business to improve the world. Independent and B Corp certified media consulting.

[Dirigo Collective @DirigoCollectiv]

Ever wonder what it takes to be a certified B Corp? Answers explained in @BostonGlobe

https://t.co/hoprleg1zo

[Dirigo Collective @DirigoCollectiv]

Tomorrow night ya’ll! Come join us! #GOTV #Maine

[ResponsiblyDifferent @ResponsiblyD]

Join us to write letters to voters in ME & GA with @votefwd ahead of mid-term elections with our @bcorpuscan and @1PercentFTP friends with food and beer.

https://t.co/d7uHIITJPp

[Dirigo Collective @DirigoCollectiv]

The day we expected has an arrival date. Starting November 3rd in the United States audiences can select a competitive tier to binge your favorite Netflix shows with ads. It looks like pricing is going to be $3 less than their basic tier. Will you watch with ads or stay ad free?

[Dirigo Collective @DirigoCollectiv]

Check out a previously published article (and updated) from our partners at @donegoodteam. If you’re wondering the best way to contribute in acknowledging today’s holiday - they have some helpful tips. #IndigenousPeoplesDay

https://t.co/ZGbvo5n90N

[Dirigo Collective @DirigoCollectiv]

Mark your 🗓 because this Tuesday, October 4 from 3-4pm EST we’re hosting a live, virtual event with Patagonia and Vote Early Day. We'll discuss #VoteEarlyDay, election day accommodations for employees ahead of the #midtermelections, and so much more. https://t.co/2vmqN7Kwha

[Dirigo Collective @DirigoCollectiv]

If you’ve been wondering what we have been up to lately here’s a conversation we had on our media platform Responsibly Different 🎧

https://t.co/5ChQGYXn4x

[Dirigo Collective @DirigoCollectiv]

Sundays is a good day for some end of summer cleanup… so we’re dusting off the ol twitter feed. It’s been a while - so hello!

[Dirigo Collective @DirigoCollectiv]

Our Content Director Allison Blackstone joined Benn with her daughter Chloe. It brought us so much hope to hear the next generation so aware of their impact on the world. Take a listen, rate, and share this bonus episode. It’s truly heartwarming. #podcast

https://t.co/a30uB5Mag6

[Dirigo Collective @DirigoCollectiv]

Thoughts on staying positive and giving gratitude. The paper turkey had it right along. Our most recent blog from DC project manager Claire Closson. #Thanksgiving #gratitude

https://t.co/OlcBPU0e0b

[Dirigo Collective @DirigoCollectiv]

“Sit with your why and reflect with your why. Connect with what is happening to the world. Be authentic to brand, values, and your why.” says Elise James-DeCruise👏 @AdCouncil #AWNewYork @advertisingweek

[Dirigo Collective @DirigoCollectiv]

Purpose does not or should not mean that profit isn’t important, it’s simply prioritizing where you show up. Purpose should not be driven by profit, but it can be benefited from it. 👏 #AWNewYork @advertisingweek

[Dirigo Collective @DirigoCollectiv]

Thoughts on Purpose Driven Organizations - When committing to an issue, what steps do you need to take at @iHeartMedia? Care - is it a big enough issue where enough people will care and pitch in. 👏@advertisingweek #AWNewYork

[Dirigo Collective @DirigoCollectiv]

"Purpose is just a statement, but if you live by it you can show the social impact on people’s lives. There are success stories everywhere if you’re courageous enough to pursue the change you want to see." -Gali Arnon @fiverr 👏#AWNewYork @advertisingweek

[Dirigo Collective @DirigoCollectiv]

"Every brand and company in the world can ask themself how they are having a social impact on society. They can ask themself about their supply chain, they can donate to causes. Every single company can do good and have a positive impact on the world...”says Gali Arnon @fiverr 👏

[Dirigo Collective @DirigoCollectiv]

The Power of Purpose: Consumers are looking for meaning behind what they are purchasing. It’s not sustainable to just sell for profit sake. People want to know there is more to invest in than a product or service. 👏 @advertisingweek #AWNewYork

[Dirigo Collective @DirigoCollectiv]

Thoughts on Impactful, Purpose-Driven Marketing "78% of consumers will switch to a brand that is purpose driven vs one that isn’t” say Megan Cunningham of Magnet Media. 👏 @advertisingweek #AWNewYork

[Dirigo Collective @DirigoCollectiv]

Thoughts on Purpose-Driven Marketing, Christine Maguire @Tripadvisor "...in order to make change it needs to start from the top down; so much comes from the team. The team needs to live and breathe this every day or otherwise it will not be an authentic brand culture.👏#AWNewYork

[Dirigo Collective @DirigoCollectiv]

Thomas Ranese CMO of Uber’s closing thought “be clear what you stand for and what you don’t stand for. Defining that at the intersection of profit and purpose will make for a sustainable future." 👏 @advertisingweek #AWNewYork

[Dirigo Collective @DirigoCollectiv]

Speaking to sustainability isn’t enough anymore. People are looking for verified sources that brands are walking the talk. @advertisingweek #AWNewYork

[Dirigo Collective @DirigoCollectiv]

“Context is king. Both your creative and targeting strategies should be contextually relevant and appeal to the mindset of the consumer.” This isn’t the same as contextual targeting half a decade ago.
@advertisingweek #AWNewYork