Dirk Dubiel

Building LinkedIn Habits for Industrial B2B Growth | Social Selling Accelerator | Machinery & Engineering Expert | F&B Nerd

[Dirk Dubiel @DirkDubiel]

Saving the new gold: Salt!
My best investment in 2025 was a brom (hard bristle) and snow shovel. 😂

My savings:
- going to the gym and
- sprinkle salt (pure waste)

Instead: Almost twice a day I exercise.
My hand gloves can tell.

I wish you a great weekend ahead.
Enjoy the winter and a bit of special silence.

Best regards, Dirk

[Dirk Dubiel @DirkDubiel]

Remember: visibility isn’t vanity.
It’s how buyers, partners, and talent pre-qualify you.
Show up where decisions begin – online.

[Dirk Dubiel @DirkDubiel]

Ask your audience:
“What’s one bottleneck that keeps you from shipping faster?”
Use replies to shape next week’s content.

[Dirk Dubiel @DirkDubiel]

Sunday reset: schedule your week.
Mon: headline tweak
Tue: case snippet
Wed: comment thread
Thu: proof point
Fri: recognition
Systems beat motivation.

[Dirk Dubiel @DirkDubiel]

Quiet leadership works online too.
You don’t need the spotlight – just a steady signal of standards and support.

[Dirk Dubiel @DirkDubiel]

Micro-case idea (post template):
Problem → Constraint → Approach → Result → Lesson.
Save this and reuse weekly.

[Dirk Dubiel @DirkDubiel]

Your company page = showroom.
Your profile = handshake.
Keep both alive – but remember:
people buy from people.

[Dirk Dubiel @DirkDubiel]

Network filter > network size.
Add people you’d actually help – or be helped by.
Relevance compounds opportunities.

[Dirk Dubiel @DirkDubiel]

Weekend reflection for leaders:
What did your public actions teach this week?
Share one learning, one thank-you, one next step.

[Dirk Dubiel @DirkDubiel]

End-of-week check:
Does your activity this week align with the problems you solve?
If not, plan next week’s posts around three real buyer pains.

[Dirk Dubiel @DirkDubiel]

Make complexity simple:
One chart, one claim, one action.
If a buyer can’t repeat your point in 10 seconds, it won’t spread.

[Dirk Dubiel @DirkDubiel]

Pipeline via comments:
Add a data point, ask one sharp question, link a resource (no spam).
Value > visibility.

[Dirk Dubiel @DirkDubiel]

Friday habit: recognize one teammate publicly.
Credit builds trust internally – and attracts talent externally.

[Dirk Dubiel @DirkDubiel]

Before you hit “like,” ask:
“Would I say this in a client meeting?”
Your signal is cumulative – and public.

[Dirk Dubiel @DirkDubiel]

Social proof checklist:
• Named methods or frameworks
• Measurable results (where allowed)
• Credible partners/clients
Lower perceived risk, win earlier.

[Dirk Dubiel @DirkDubiel]

Headline clinic – fix one of these:
❌ “Sales Engineer at …”
✅ “Shortening time-to-market for OEMs”
Make the first 120 characters work for you.

[Dirk Dubiel @DirkDubiel]

Consistency beats charisma.
One useful post a week + daily micro-engagements will outlast sporadic speeches.

[Dirk Dubiel @DirkDubiel]

Recruiting via content:
Show real work, real people, real standards.
High performers join where the bar is visible.

[Dirk Dubiel @DirkDubiel]

Story > statement.
Swap “We’re customer-centric” for one concrete example:
Situation → Action → Result.
Let the proof speak.

[Dirk Dubiel @DirkDubiel]

Your digital footprints tell a story.
Audit your last 20 interactions:
Do they reflect your positioning – or distraction?