Reminds me of the "we are a cloud-first company now" which led to the largest wave of cloud cost optimization startups for the next 2 years.
Token optimization is about to be the next cottage industry.
The best digital ad update we could get is an "I've bought one and don't need to shop anymore" button. Nothing like doing a couple of hours of research, buying a thing, and then getting ads for that thing and every competitive thing for 3 straight weeks after you own the thing.