Discussing Rusk

Twitter is a writers room

[Discussing Rusk @DiscussingRusk]

There are so many dumbasses in the world.

[Discussing Rusk @DiscussingRusk]

I got my grandma watching the finals and she keeps commenting on everyone’s socks #mindset

[Discussing Rusk @DiscussingRusk]

Rusk had found a bar of soap with his name etched into it. So far, no explanation has been confirmed.

“I’m all for targeted ads, but this feels like a personal attack”

[Discussing Rusk @DiscussingRusk]

Fix my WiFi you slouched nutsack @BrendanCarrFCC

[Discussing Rusk @DiscussingRusk]

Governor Rusk

[Discussing Rusk @DiscussingRusk]

Incredible things happen every day

[Discussing Rusk @DiscussingRusk]

Can you smoke an edible

[Discussing Rusk @DiscussingRusk]

No more asking questions

[Discussing Rusk @DiscussingRusk]

Yes

[Discussing Rusk @DiscussingRusk]

CBS has reached out to Rusk to host the next iteration of ‘The Late Show’.

Rusk seemed confused, flattered, and ultimately declined to comment, as that’s all he does for free already.

[Discussing Rusk @DiscussingRusk]

@femmekittten thank you babycat<33

[Discussing Rusk @DiscussingRusk]

I am keeping track of who cares that I literally almost died in a car accident last night. You are all blessed

[Discussing Rusk @DiscussingRusk]

I will tweet what everyone won’t

[Discussing Rusk @DiscussingRusk]

If you thought i was annoying before now is a good time to change your mind because im about to get a lot worse

[Discussing Rusk @DiscussingRusk]

Dance if it makes you feel good

[Discussing Rusk @DiscussingRusk]

@evolving_eric thank you king it’s good to be in the land of the living

[Discussing Rusk @DiscussingRusk]

life is precious. post your drafts

[Discussing Rusk @DiscussingRusk]

Hello I had a near death experience today

[Discussing Rusk @DiscussingRusk]

What

[Discussing Rusk @DiscussingRusk]

Having a Monday so good Garfield would kill himself

[New York Magazine @NYMag]

Joe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For three years, Lim ran a company called Floodify, which at its peak operated 65,000 dummy social-media accounts used to drum up attention on behalf of paying clients.

The point of this kind of marketing is that nobody is supposed to notice it. But lately, the machinery has started to show.

In April, Justin Bieber headlined two consecutive weekends at Coachella. Coachella is the biggest stage in pop music save only for the Super Bowl, the kind of event that in theory generates its own attention. And yet on both weekends, a Discord server writer Lane Brown had been monitoring hosted paid campaigns for Bieber’s Coachella performances, offering clippers — people who are hired to turn a song, trailer, interview, stump speech, or whatever into short, social-media-friendly fragments — as much as a dollar per thousand views.

“On social media, popular opinion is being formed, measured, and manipulated all at once, and every signal the platforms produce — a trending song, a backlash, a talking point, the feeling that ‘everybody’ is suddenly talking about the same thing — can now be fabricated by unseen actors with hidden agendas,” writes Brown.

“Everybody is doing this now,” Lim says. “And if you’re not, you’re behind.”

Brown reports on how the same techniques are now being used to fool people on every app they go to in order to find out what other people think, not just in music but across entertainment, politics, consumer products, and celebrity gossip: https://t.co/hlcdfSmzPc