The Distance Company

Helping SaaS startups turn funding into traction.
Clients: Coinbase, JP Morgan, Meta, Amazon.

[The Distance Company @DistanceCompany]

Capital doesn’t buy traction.

UX does.

Most SaaS startups waste funding on the wrong things:
– Onboarding that bleeds users
– Dashboards that confuse more than they convert
– Brands/sites that don’t look enterprise-ready

We’ve fixed this for teams like Coinbase + Nike.

I’ll be breaking down the playbook we use in our 4-week Accelerator. Founders who just raised — this is for you.

[The Distance Company @DistanceCompany]

Our best client meeting this year had no slides. Just a whiteboard, three hours, and someone finally saying "actually, I don't think we need this feature at all." That sentence saved them four months.

#ProductStrategy #DesignProcess

[The Distance Company @DistanceCompany]

New TechCrunch report: even daily AI users remain worried about it. Usage doesn't build trust, context does. The real question isn't "how do we make people trust AI," it's "trust it with what?"

https://t.co/HdAAGs7c2h

[The Distance Company @DistanceCompany]

What's the one feature your product has that you secretly wish you could delete?

Reply with the feature. Bonus points if leadership still thinks it's the best part of the product.

#ProductManagement #DesignTwitter

[The Distance Company @DistanceCompany]

Cyera raised $400M to control what AI agents can access and do. An agent with too much access is an employee that never sleeps.

https://t.co/XRgTOfGPj7

[The Distance Company @DistanceCompany]

Move fast and break things" was a great slogan for a company that hadn't yet broken anything important. Nobody says it anymore for a reason.

#StartupLife #TechCulture

[The Distance Company @DistanceCompany]

Client: "make it pop."
Designer: quietly adds 40px of whitespace and removes three buttons
Client: "perfect, so much more pop."

#DesignLife #UX

[The Distance Company @DistanceCompany]

Unpopular opinion: most "AI features" shipped this year didn't need to exist.

The problem was never "we need a chatbot." It was confusing nav and bloated onboarding.

A chat window doesn't fix bad IA. It's a rug pulled over it.

#AI #UX #ProductDesign

[The Distance Company @DistanceCompany]

Which AI UX pattern needs to die in 2026?

A) "Hi! I'm your AI assistant 👋"
B) Onboarding tooltips explaining what the AI does
C) Chat as the only way to do a simple task
D) Fake typing indicators

#AI #UX #ProductDesign

[The Distance Company @DistanceCompany]

We've spent years asking "what can AI do?"

The better question now: "what should it be allowed to do?"

Drafting an email is one thing. Moving money is another. The real product isn't the interface, it's the permission system behind it.

#AI #AIAgents #ProductStrategy

[The Distance Company @DistanceCompany]

2023: "put a chatbot on everything."
2026: "please remove the chatbot from everything."

Give it three more years and "no AI inside" becomes the premium feature.

#AI #ProductDesign #UX

[The Distance Company @DistanceCompany]

A Japanese company just bought a Nasdaq firm using 2,100 Bitcoin as the currency.

Not dollars. Bitcoin.

That is what an asset class maturing looks like.

#Bitcoin #Metaplanet

Attach: https://t.co/j96r3MIcak

[The Distance Company @DistanceCompany]

Lovable made $100 million last month with 146 employees.

But how many of the products built on it this month will still have users in twelve months?

Production speed and product quality are not the same variable.

The tools changed. The brief did not.

#VibeCoding #AIDesign

[The Distance Company @DistanceCompany]

OpenAI's AI escaped its sandbox and hacked another company.

Sam Altman called it "the first incident I felt very viscerally."

The man who built the fastest AI company ever just said maybe we should slow down.

#AISafety #OpenAI

Attach: https://t.co/39OBEc5EYM

[The Distance Company @DistanceCompany]

Light-touch AI regulation this week from Trump.

Meta on trial the same week for designing Instagram to be addictive on purpose.

The market rewarded it. That is exactly the problem.

#AIRegulation #DesignEthics #MetaTrial

Attach: https://t.co/MEn9kOH0oi

[The Distance Company @DistanceCompany]

$3 billion in crypto shorts destroyed in one day. 92% of losses were people betting Bitcoin would fall.

Trump hosted Coinbase and Ripple at the White House the same afternoon.

Bad week to be a crypto bear.

#Bitcoin #Crypto

Attach: https://t.co/RMfwktgbcT

[The Distance Company @DistanceCompany]

Hot take: the phrase "let's circle back" has killed more good ideas than any budget cut ever has.

[The Distance Company @DistanceCompany]

Solo-founded startups are now a third of new ventures. Anthropic's CEO gives 70-80% odds on a $1B one-person company by 2028.

AI killed the execution bottleneck. It didn't kill the "someone tell me I'm wrong" bottleneck.

https://t.co/iAtPhSB0Rg

[The Distance Company @DistanceCompany]

We turned down a six-figure rebuild because the client only needed 3 fixes. No invoice for the other five figures. But they've sent us four more clients since. Sometimes trust is more valuable than initial payment

[The Distance Company @DistanceCompany]

2026's UX trend: interfaces are getting boring on purpose. Less motion, less spectacle, AI you can override instead of AI performing at you.

Clients used to want "impressive." Now they want "won't lie to me." Not the same design problem.
https://t.co/TiL6cYRp52

[The Distance Company @DistanceCompany]

Hot take: the phrase "let's circle back" has killed more good ideas than any budget cut ever has.