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[Joe Marston | Ecom Growth @JoeJMarston]

Back by popular demand, we're reopening the vault. Get access to our most requested resource: the top-performing brand funnel breakdowns of the biggest DTC brands.

Not just their ads. The full stack:

Paid strategy > Organic > Landing pages > Google ads > Email > Offers

Everything.

Easily the most ripped asset we’ve ever put out.

So we’ve packaged them properly. One folder.

Here’s who’s inside:

– Alo Yoga
– Ancient and Brave
– BREZ
– Glossier
– IM8
– Kind Patches
– LOOP Earplugs
– Meshki
– Rhode
– Refy
– Wonderskin

Use this to cut out weeks of guesswork or get your next winning concept straight from their playbook.

Retweet this post and comment "vault" and I'll send it over

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@JoeJMarston Vault

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@AdamGillman X

[Adam Gillman @AdamGillman]

Here's how I've been using AI for my $260M ecom business.

And it's probably not what you'd expect.

Everyone talks about AI for content and ads.

That's actually the smallest part of the opportunity.

Here's where I'm finding the real leverage:

Creative ideation: I can generate 30 hook variants in the time it used to take me to write 3. The volume of creative testing we can run has tripled.

Briefing and strategy: I feed AI raw customer reviews, support tickets, and competitor product reviews. I get a strategy document back in 20 minutes that would have taken a human strategist a full week.

Operations: Building dashboards. Cleaning up analytics. Drafting job descriptions. Structuring growth roadmaps. Every supporting task that used to take hours now takes minutes.

Where I'm still careful:

I don't let AI write final-form ad copy.

And I don't trust it on anything requiring real customer insight without a human reviewing the output carefully.

The bigger unlock isn't "AI does my job."

It's that I can run 3x the experiments per week because the friction on every supporting task has completely collapsed.

The brand that runs a 40-person operations team's worth of work on 8 people and AI tooling is going to have margin advantages that compound for years.

Most operators are still treating AI as a creative gimmick.
The ones treating it as an operational rewrite are going to be untouchable in 3 years.

The creative use case gets all the attention.

The operational use case builds the actual moat.

Comment "X" if you want my full playbook of everything I learned while building my business and how you can too :)

** must be following + retweet to receive

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@Bogzabs96 SUPPLEMENT

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@AdamGillman PLAYBOOK

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@lorenzo_pravata MAP

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@mrbrandowner Playbook

[Brandon @mrbrandowner]

We scaled our supplement brand to $3M/month with MRR

$35M+ run rate this year
30k+ subscribers
77.7% margins

I put our entire strategy into one doc + a 30 min video

I covered:

- the MRR model that pays you even when your ads are off
- outscaling your competitors
- the creative engine behind every winning ad
- how to actually scale past $1M/month
- the payment processors nobody's using yet
& more

Like + RT + Comment "PLAYBOOK" and I'll send it straight to you

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@lorenzo_pravata Claude

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@lorenzo_pravata SPOILED

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@lorenzo_pravata Research

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@lorenzo_pravata Supplement

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@jakobcounts123 DEEP

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@jakobcounts123 COMPETITOR

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@jakobcounts123 Competitor

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@RomanEcom TRACTION

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@nicktheriot_ GMP

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@nicktheriot_ Win

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@Aazarshad Ads