WSJ bestselling author "Fanocracy", "The Fandom Playbook", and "New Rules of Marketing & PR"; business growth strategist; advisor to emerging companies.
At @HubSpot#Unbound last week, I loved hearing @kippbodnar and @searchbrat discuss their new book "Loop Marketing" which is out today! AI broke the marketing strategies we've been using for a decade. Loop Marketing is a framework for what works today. Grab your copy now before your competitors do.
Recently I’ve been thinking a lot about fusion, the combination of several structured elements to create something totally new. I’m convinced modern buyers’ use of AI research combined with the relentless intrusion of algorithms, means that a fusion of marketing, public relations, and sales has become an effective strategy for business growth. https://t.co/LHtyXavCCW
@TrevorLongino@coreyhainesco And with new offerings like ChatGPT ads, we're trying to learn in the same way we did when other ad networks launched back in the day.
My buddy @markroberge interviewing Michael Hartman, head of enterprise Americas at @AnthropicAI at @HubSpot#Unbound. Michael says: “Everybody has the ability to create and are able to share across the organization. Tools are built bottom up to help the company grow… Everyone at Anthropic thinks they’re the best in the company at Claude”