Lloyd Fielder

Serving NW suburbs of Chicago for over 25 years.

[Lloyd Fielder @Doclloyd]

@noahiglerSEO Can you give an example for a "product card" for a service based business that has no products that they are actually selling? Thank you!!

[Lloyd Fielder @Doclloyd]

@AndrewBolis YT

[Lloyd Fielder @Doclloyd]

@mikefutia Meta

[Lloyd Fielder @Doclloyd]

@boringlocalseo LOCAL RANK

[Lloyd Fielder @Doclloyd]

@boringlocalseo Localrank

[Lloyd Fielder @Doclloyd]

@mikefutia SEO

[Lloyd Fielder @Doclloyd]

@adcrookes Backlink

[Alex Groberman @alexgroberman]

This brand operates in one of the most regulated and competitive niches.

Despite that they just grew search traffic by 200%.

Use their formula for your business.

Seriously, it'll never be easier than today to make Google and ChatGPT your top sales channels.

Don't drag your feet and then try to play catch-up in 2027 when it's 10x harder.

Let’s start with the results.

Organic traffic: Up.

Top 3 keywords: Up.

AI Overview citations: Up.

ChatGPT traffic: Up.

Gemini traffic: Up.

Perplexity traffic: Up.

(If you want to see where your site stands across Google and AI search, start here:

https://t.co/Pn764BHwyL)

Their visibility growth now spans product pages, category hubs and educational content.

This is a wellness brand competing against national DTC supplement companies backed by in-house SEO teams, paid media budgets and huge brand awareness.

And it is outranking them at a fraction of the cost.

Let’s get into the formula.

(If you want this done for you so that you can focus on your core business - https://t.co/zvZUfkYWT4)

Most competitors in this niche publish short blog posts and generic how-to articles that look fine in Shopify but do not rank, do not get cited and do not build credibility with AI systems.

This brand ended up doing things a bit differently.

Here is their system in case you want to apply it to your own stuff:

Step 1: Turn product pages into knowledge hubs.

Product and category pages were transformed from simple conversion pages into full resource pages.

Each page included:

A TLDR summary explaining benefits and differentiators in plain language.

Question based H2s such as:

“What are the benefits of [product]”

“How does [ingredient] support recovery”

Two to 3 sentence answers under each H2 written as complete, extractable insights.

Scannable lists and factual data points to maximize AI readability.

AI Overviews pull from pages structured like answers, not pages written like advertisements.

Step 2: Build authority with purpose.

Using SEO Stuff’s Gold Plan (https://t.co/yEFyM0Ze7W), the focus was relevance.

The strategy:

DR 50+ links only, from health, wellness and small business publications already driving organic traffic.

Contextual anchors like “natural supplements brand” and “[ingredient] based recovery formula” instead of generic filler anchors.

Entity alignment, making sure each referring domain referenced the brand and product category in context.

AI engines heavily weight entity relationships.

When those relationships are reinforced across trusted domains, AI systems begin associating your brand with the category, which triggers repeated citations.

Step 3: Strengthen brand signals.

Once authority was established, the site was optimized for structured data and brand recognition.

This included:

Creating “Reviews” and “Ingredients” pages.

Using brand forward meta descriptions such as:

“Learn why [Brand Name] is one of the most trusted [category] supplement companies for natural recovery.”

Refreshing pages regularly because Gemini favors recency within 30 to 90 days.

These changes make the site easier for AI engines to interpret, trust, and reuse as a source.

Step 4: Build internal linking clusters that pass meaning.

Traditional SEO uses internal links to pass authority.

AI search uses internal links to pass meaning.

The linking strategy:

Each product page linked to 3 to 4 ingredient or benefit focused blog posts.

Each blog post linked back to the related product or category page using intent based anchors like “natural [issue] relief supplements” or “[category] focused recovery formulas.”

This created tight topical loops that made relationships clear for both Google and AI systems.

The result was improved rankings and repeated citations inside AI responses.

Step 5: Scale with AI optimized commercial content.

Once the foundation was built with the Gold Plan, the brand scaled with the Premium Content Bundle.

This added:

60 AI optimized articles targeting “best,” “top,” and “comparison” searches.

Clean HTML and FAQs for easy extraction.

Built in TLDR summaries to increase AI citation frequency.

These pages now rank for hundreds of new commercial keywords and fuel consistent visibility across ChatGPT, Gemini, and Perplexity.

The results speak for themselves.

All organic.

No ads.

Visibility increasing month after month for the most part.

If you want to replicate this system:

Turn product pages into knowledge hubs.

Add question based H2s and TLDR summaries.

Build DR 50+ backlinks aligned with your niche.

Refresh content regularly.

Interlink with intent.

Do this consistently for 30 to 90 days and you will begin appearing in Google, ChatGPT, Gemini and Perplexity just like this brand did.

Or let SEO Stuff do it for you.

Gold Plan

https://t.co/yEFyM0Ze7W

10 long-form, snippet optimized articles, 3 DR 50+ backlinks, and a complete AI search strategy.

Premium Content Bundle

https://t.co/4CAnUt07PO

60 structured, AI ready articles built to drive citations, rankings, and compounding visibility.

There is a reason 80+% of SEO Stuff customers reorder.

The results continue long after the work is done.

And if you want 3 cheat codes for getting your business cited in ChatGPT and AI Overviews within 30 days, just RT this, follow me, and reply “SEO Stuff Ecom Guide.”

You must do all 3 for the DM.

[Lloyd Fielder @Doclloyd]

@alexgroberman SEO Stuff Ecom Guide

[Lloyd Fielder @Doclloyd]

@alexgroberman ChatGPT Citation Guide

[Lloyd Fielder @Doclloyd]

@indexsy ChatGPT

[Lloyd Fielder @Doclloyd]

@alexgroberman AI SEO Guide

[Alex Groberman @alexgroberman]

ChatGPT is investing $600,000 in SEO talent.

Claude is offering $320,000 for an SEO Lead.

Why are all these AI companies suddenly desperately trying to add SEO talent?

It’s about infrastructure.

And it is the same reason SEO Stuff is coming off another record month (see my pinned tweet).

https://t.co/zvZUfkYWT4

This week Lavall Chichester published a piece on Search Engine Land where he broke down how ChatGPT, Claude and Perplexity have tackled SEO.

(link below)

Here are some of the most interesting takeaways:

1. ChatGPT's stats:

Authority score: 99

~287,800 ranking keywords

~76.5M monthly organic visits

Claude's stats:

Authority score: 75

~36,000 keywords

Perplexity:

Authority score: 81

~184,800 keywords

Claude and Perplexity have strong brands, but brand isn't the same as indexable surface area.

ChatGPT has built:

Massive keyword coverage

Indexable user-generated artifacts

Semantic URLs

Structured use-case pages

Whereas, frankly, Claude did not.

2. ChatGPT’s robots.txt:

Multiple sitemap declarations

Granular crawler controls

Strategic indexing allowances

Claude previously didn’t even have a robots.txt file.

ChatGPT and Claude block each other’s crawlers.

Why?

Because LLM crawling is now competitive infrastructure.

Crawl access = training exposure = retrieval advantage.

Technical SEO is now about AI ingestion layers too.

3. Google says keywords in URLs are minor, but look at performance.

ChatGPT:

Uses semantic, keyword-rich URLs

Leverages user-generated titles in URLs

Reinforces entity associations structurally

Claude, meanwhile, historically used non-semantic public artifact URLs.

That matters for:

Topic classification

Embedding clarity

Entity anchoring

Link graph reinforcement

Search engines and LLM pipelines parse structure before content.

Claude seemingly left structural signals on the table.

4. Perplexity’s biggest issue appears to be optimization discipline.

Lavall specifically pointed out:

Unoptimized meta titles

Weak canonical usage

Poor image naming conventions

Indexation gaps

Non-optimized blog structures

When pages aren’t fully optimized:

They rank lower

They’re crawled less

They propagate less authority

They’re retrieved less frequently by AI systems

Claude’s blog targets professional audiences well, but its total keyword coverage is thin relative to ChatGPT.

ChatGPT built momentum through:

Massive indexable surface area

UGC scale

Brand-driven search demand

Technical consistency

5. Lavall pointed out none of these brands are fully integrating SEO + PPC.

Integrated search means:

Ranking organically

Running paid on the same terms

Occupying more SERP real estate

Lowering CPC

Increasing trust signals

As AI Overviews compress click-through rates for positions 3-6, dual visibility becomes even more critical.

This is where most companies are under-leveraged.

When it comes to AI search, AI systems inherit from search infrastructure.

Because of that they rely on:

Crawlable pages

Authority-weighted ranking systems

Structured HTML

Clear entity labeling

Consistent canonical signals

If you fail traditional SEO fundamentals,
you underperform in AI retrieval too.

SEO Stuff is all about retrieval engineering.

Gold Plan: https://t.co/yEFyM0Ze7W

Structured, snippet-first content

Question-based H2 architecture

Early classification signals

3 DR50+ authority backlinks

Technical + entity optimization

This solves:

Page-level discovery

Authority propagation

Snippet eligibility

Premium Content Bundle: https://t.co/4CAnUt07PO

60 semantic cluster articles

Category-level coverage

Internal link graph reinforcement

Freshness signaling

Embedding density expansion

This builds:

Topical authority

Indexation enthusiasm

Retrieval probability

AI citation compounding

ChatGPT is doing really well SEO-wise and is doubling down because of it.

Claude has brand strength but underbuilt structural surface area.

Perplexity produces content but leaks value through technical inefficiencies.

OpenAI is investing hundreds of thousands into SEO because:

SEO is still the discovery layer.

AI is the interface.

The companies that understand both win.

If you want the exact dual-layer SEO + AI optimization system we’re using in 2026 just RT this and reply "AI SEO" and I'll DM you.

You must do both to get the DM.

[Lloyd Fielder @Doclloyd]

@alexgroberman AI SEO

[Lloyd Fielder @Doclloyd]

@irentdumpsters Conversion

[Bodhi- Local SEO @irentdumpsters]

We've built over 750 websites.
We know what works and what doesn't.

Today, I am giving you the playbook FREE.

Conversion Focused Website Design: 15-Pages of website GOLD.

Like, Retweet, & Comment "Conversion" to get it.

(Must be following)

[Lloyd Fielder @Doclloyd]

@Manu_Sisti Guide

[Sarvesh Shrivastava @bloggersarvesh]

THIS BURIES PAID SEO AUDITS

SEO agencies charge $3k for a simple local SEO audit.

This FREE tool just made them obsolete.

Enter your business → see what’s blocking you from $100K/month.

RT & Comment "END" - I'll DM you the tool (must be following)

[Lloyd Fielder @Doclloyd]

@bloggersarvesh END

[John Beaudoin, Sr., The Real CdC, The Last Boomer @JohnBeaudoinSr]

More conclusive evidence than you will find in 1000 research papers.
👇👇👇👇👇👇👇👇👇👇👇👇👇