Dom Aldred

Founder @EPICbyKitchen. Strategy design for more meaningful brands. Insight. Purpose. Action. Impact. Thinker, Creator, Collaborator, Speaker, Mentor.

[@innovative_cx @innovative_cx]

WFH. Back to the Office. Hybrid. We’re doing it again! We are solving the wrong problem. We need to stop trying to put a gourmet meal into a Styrofoam box and calling it “take-out”. Design work with the employee in mind! #WFH #EmployeeExperience
https://t.co/l9uFxL6jMH

[Dom Aldred @Dom_Aldred]

Do you see the rope, the tree or the elephant when it comes to designing strategy for your business, brand and experience? Systems thinking is a powerful way to see, understand and build a more meaningful brand.

#Strategy #branding #startup #CX #design
https://t.co/VTj5DNtrDy

[Dom Aldred @Dom_Aldred]

Exactly. Everything shapes the customer experience and that's what creates meaning, memory and value. CX is to brand like water is to fish. The context for everything and easily missed by those who don't know what they're looking for! #CX #customerexperience #contentmarketing

[Kitchen @EPICbyKitchen]

Environmental impact narratives need to better told.

“Unlike with temperature or calories, consumers have no intuitive reference point that helps them understand many measures of environmental impact.”

#BeMoreEPIC

#CX #strategy #leadership #tech #AI

https://t.co/QCZoQ5uguo

[Kitchen @EPICbyKitchen]

Loving this example of the power of collaboration in innovation.

Break down silos not just within organisations, but also between organisations.

#BeMoreEPIC

#innovation #leadership #technology #AI #Sustainability

https://t.co/D6YBNWF0vC

[Dom Aldred @Dom_Aldred]

So true.

Businesses build meaningful brands by focusing on the experiences they enable for employees, customers, communities.

Experience is Everything.

#BeMoreEPIC

#innovation #business #leadership #CX #strategy #brandstrategy #branding #marketing

[Kitchen @EPICbyKitchen]

Experience is the context in which everything happens for your business and brand.

Designing, delivering and delighting people through experiences IS how businesses build brands.

Can you see it?

#CX #customerexperience #brands #brandstrategy #leadership #design #innovation

[Kitchen @EPICbyKitchen]

You’ve heard of Blue Ocean strategy. What about Blue Elf Strategy?

Find out how Barley Lightfoot from Onward can help you build a more meaningful brand experience strategy for your customers.

#startup #leadership #strategy #CX #growthhacking #brands

https://t.co/Lg4eoO48xA

[Kitchen @EPICbyKitchen]

Purpose is not a marketing campaign.

In a world where anyone can say anything, it's action that counts.

See cynicism as a challenge to get it right.

#BeMoreEPIC

#purpose #marketing #startups #leadership #innovation #sustainability

https://t.co/9x2W58eL5R

[Dom Aldred @Dom_Aldred]

Will we see a swing back to physical? Understanding how people value in person experiences over digital will be key to brand strategy design in the coming months.

What digital habit are you looking forward to switching back to physical?

#CX #Marketing

https://t.co/3J4cHQib9U

[Kitchen @EPICbyKitchen]

Strategy starts with insight.

Make sure you build your brand experience strategy on the insights that matter to your customers as well as your business.

Note. These are really the same thing.

#Brandstrategy #Leadership #Innovation

https://t.co/p6zvU9FM24

[Dom Aldred @Dom_Aldred]

Leadership bravery is such an important concept right now. As leaders we are defined by the decisions we make (or don’t make).

Bravery comes in many forms.

Thanks to @JeanneBliss for highlighting this.

#leadership #purpose #innovation #CX

[Jeanne Bliss @JeanneBliss]

Do we forge our own path, choosing the hard, conscious-led decisions about what we will and will not do to grow? It's important to evaluate where you stand in people's lives to enable growth. This is what leadership bravery is all about. https://t.co/uO3U6XrN6J #leadershipbravery

[Kitchen @EPICbyKitchen]

Purpose is at times over-used and misunderstood. For sure. But there's no doubting the transformational impact it can have when embraced and embedded. This is definitely a step in the right direction.

#Brand #Culture #Business

#BeMoreEPIC

[Dom Aldred @Dom_Aldred]

This news is to be welcomed. Some scepticism is only right. We need to hold brands to account for the promises they make. We also need to encourage steps in the right direction. Purpose and profitability together.

#leadership #purpose

#BeMoreEPIC

https://t.co/6SLBRkzBwP

[Kitchen @EPICbyKitchen]

When you believe in why you’re doing something, when you’re working for a cause you believe in, everything feels different.

That’s the simple power of purpose to transform possibility.

#leadership #purpose #innovation #brand

#BeMoreEPIC

https://t.co/S05FMOHGtP

[Kitchen @EPICbyKitchen]

Improving CX is often about simple, quick steps you can take to keep constantly enhancing the experience.

Like reading these excellent tips from @ColinShaw_CX and get started on Monday morning.

#CX CustomerExperience #Brand #Innovation

#BeMoreEPIC

https://t.co/0t8nn4I8GX

[Dom Aldred @Dom_Aldred]

We love questions (big and small, daft and obvious), ideas, ambitions, vague thoughts, sweat-inducing challenges and glorious visions. Just drop us a line and throw something at us.

#branding #strategy #leadership #innovation

#BeMoreEPIC

[Dom Aldred @Dom_Aldred]

We work with business leaders, teams and agencies to identify the insights, strategies and actions to build strong, sustainable and successful brands.

#branding #strategy #leadership #innovation

#BeMoreEPIC

[Dom Aldred @Dom_Aldred]

If you're thinking about the future of your business and brand, or even just what your next steps could / should be (and let's face it, who isn't?), we can help.

#branding #strategy #leadership #innovation

#BeMoreEPIC

[Kitchen @EPICbyKitchen]

We specialise in designing strategies that build more meaningful brands and power purposeful growth for remarkable businesses.

Let’s change the way you think, see and act about your future.

#Leadership #Brand #Strategy #CX

#BeMoreEPIC

[Kitchen @EPICbyKitchen]

Together we need to reconnect. It’s going to take some time and be easier / harder for folk in different ways.

Opportunities come when we find ways to reframe the question and ask new ones.

Awesome insight @IrrationalLabs

#Innovation #Leadership

https://t.co/YlSXcCIeVT