Dominira Saul

humanist - technophile. Partner & Co-Founder of DFFRNT

[Dominira Saul @DominiraS]

@MapleLeafFoods @mapleleaf @MapleLeafFoods, thanks so much for following up and resolving this for us. A+ customer service.

[Dominira Saul @DominiraS]

⁦@MapleLeafFoods⁩ ⁦@mapleleaf⁩ one of my kids’ #naturals hot dogs came out of the package looking like this. 👇🏾🤔

[Dominira Saul @DominiraS]

Is this like the Wonka golden ticket? Do I win a prize?
#weirdfood
#food

[Dominira Saul @DominiraS]

@jondotgov @accessibrand Thanks Jon, much appreciated.

[DFFRNT @We_R_DFFRNT]

“Are you bringing any live animals into the country?” 
“No.” 
“What about the chihuahua in your arms?” 

Read our latest case study to learn how personas are helping @CanBorder address traveller errors: https://t.co/LbncdmCztn

#Personas #ExperienceDesign #ServiceDesign

[Dominira Saul @DominiraS]

There are always clickbait articles decrying the death of personas. A true persona based on empirical research remains a valuable tool for businesses to gain insights about their users and customers. These can be leveraged beyond just product design or U…https://t.co/uxoUT6Iu4f

[Dominira Saul @DominiraS]

If an organization knows there is an opportunity - a likelihood - of human error occurring in an existing process and they do nothing, who is truly at fault when an error occurs?

While this post discusses the implications in the medical field, the same…https://t.co/N4WcjCtxFS

[Dominira Saul @DominiraS]

Last night we wrapped up the final class for this year’s cohort of Visual Literacy for UX. The Master of DTI (Digital Transformation & Innovation) students at University of Ottawa are smart, driven very engaged.

If you’re looking to hire a UX co-op I…https://t.co/jY6w2WBNMW

[DFFRNT @We_R_DFFRNT]

Journey maps are used to help visualize how your customers/users interact with services across different touch points.

When done effectively, they uncover valuable insights about your customers.

Download a free Journey Map Template: https://t.co/8vQyLetxZq

#StrategicDesign

[DFFRNT @We_R_DFFRNT]

The Canada Border Services Agency asked us to examine the occurrence of inadvertent noncompliance and make recommendations for improvement based on our knowledge in areas such as #Personas, #UserBehaviour, & #HumanCentredDesign.

Read our case study: https://t.co/LbncdmkY4N

[DFFRNT @We_R_DFFRNT]

Tired of working from home or in a boring office space? DFFRNT helped WorkEverywhere with the development of Joie, an app that finds alternative work locations. Human-centered design at its best:

https://t.co/BuN1IKb35J

#Workspace #Office #HumanCenteredDesign #DesignThinking

[Dominira Saul @DominiraS]

Another #canux has come and gone. If you’re a UXer of any stripe and you’ve never attended, you are missing a truly wonderful event. Thanks to @spydergrrl, @corneliux and the whole CanUX team for a stellar event with amazing speakers.…https://t.co/snXWrghrkR

[DFFRNT @We_R_DFFRNT]

Will regulations bog down innovation in the #fintech sector?

Based on years of experience in the industry, our co-founder Dominira Saul, says it's doubtful. What do you think?

It's a conversation we love to have: the balance between ensuring #compliance & enabling #innovation.

[Mahmut @mahmut]

Good morning #CanUX Let’s go! @We_R_DFFRNT

[Dominira Saul @DominiraS]

Well stayed, and I must say that I completely agree. Context is one of the key pillars of user experience, but how many of us understand that concept beyond the surface level (and obvious) environmental element. Context is cultural, organizational, histo…https://t.co/q4SX2AYUXV

[CanUX 2025 @canuxconf]

Welcome to new Platinum sponsors @We_R_DFFRNT https://t.co/mshtlk2GQP #ux #canux

[Dominira Saul @DominiraS]

This data was pulled from the Twitter API by @cspenn, the Chief Data Scientist at
https://t.co/G15lLIVVka. It shows the instances of the use of the word n****r on Twitter in the hours after Elon Musk’s takeover.

Freedom of speech should not mean freed…https://t.co/Bsm5hcJ7IU

[DFFRNT @We_R_DFFRNT]

You can have the best product or service in the world, but if people don't understand how to access it, buy it, or use it, you will fail.

That's why we are platinum sponsors of @CanUXconf, Nov 3-6.

Learn more at Canada's top #UX conference in #Ottawa 👉 https://t.co/CSdgTyvalp

[CanUX 2025 @canuxconf]

A warm welcome to Platinum sponsors: strategic design consultancy @We_R_DFFRNT https://t.co/2ua2rPs4ub #ux #canux

[CanUX 2025 @canuxconf]

Welcome to new Platinum sponsors @We_R_DFFRNT https://t.co/mshtlkkifp #ux #canux