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Does content length affect SEO traffic?
It used to be where content that contained, on average, 2300 words ranked on page 1 of Google.
So marketers naturally wrote content around that word count to maximize their SEO traffic.
However, content quality increased as search engines got more intelligent and users had more options.
So, we examined 751 websites, analyzed their Google Search Console (SEO traffic), and calculated the average traffic received per month based on the article length.
As the graph shows, the returns diminish after you write content that is over 1000 words.
But web pages with fewer than 1000 words get substantially less traffic on average.
Now, this doesn’t mean your content needs to be long or short. Ideally, it should be optimized for what provides the best experience. But seeing the data can provide a nice guideline.
Social discovery is huge if you are selling products online, but people don’t talk about how the return per platform is drastically different.
We examined Instagram, Facebook, YouTube, and TikTok to see where companies spend their money and which platforms provide the highest LTV.
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