Dora

Online marketing specialist. Optimist. Pugs biggest fan. Marketing queen wanna be. Sharing my #digitalmarketing adventures at

[Dora @DoraSeeks]

@SproutSocial

[Dora @DoraSeeks]

@hootsuite 🤯😓😖😩😵😓😤😑😐😶

[Dora @DoraSeeks]

@CMIContent Inspire

[Dora @DoraSeeks]

. @YouTube @Google we appreciate the efforts you have been making to protect the #YouTube community and creators from predators. Please show your community some more #love and introduce a way to manually review channels like @chrisulmer's #SBSK. #UnsilenceSBSK

[Dora @DoraSeeks]

@Disney please help us #unsilenceSBSK. In your CSR policy you state you want "to bring comfort, #inspiration, and #opportunity to families around the world." 👪💕 This is something @chrisulmer is fighting for as well, but has recently been silenced by the new @YouTube policies.

[Dora @DoraSeeks]

@Nestle you state that you strive to make a #positive difference for individuals, families, communities and our planet. And @chrisulmer's @YouTube channel does the same. #YouTube has recently disabled the comment section for all #SBSK videos, help us bring it back! #nestle #CSR

[Dora @DoraSeeks]

I have got a new template for you: https://t.co/W2sCf4YJV0

[Dora @DoraSeeks]

@_EXOTICEMPRESS_ Hi, yes, i saw your DM and will try to respond today :)

[Dora @DoraSeeks]

@_EXOTICEMPRESS_ Lets say i filled out the spreadsheet and I saw my TW impressions in December decreased with over 20% compared to November. I go check and I see that in November i published a lot more videos, so i will try to publish more vids in January as well.

[Dora @DoraSeeks]

@_EXOTICEMPRESS_ Using @Hootsuite is a lot easier for sure. A recent study says that you dont need to worry about using 3-rd party tools and they don't impact reach https://t.co/KrExQe72Wg

[Dora @DoraSeeks]

In each of these articles there are a bit more details for each of the spreadsheets. I tried to include instructions and suggestions, that you might find helpful. @_EXOTICEMPRESS_
Hope this helps! :)
- Dora

[Dora @DoraSeeks]

c. You track how your impressions, engagements and other KPIs fluctuate month over month. This is important so that when you notice any negative trends you can go over to your Annual Plan and make some changes, to try and improve your SM performance @_EXOTICEMPRESS_

[Dora @DoraSeeks]

3. 2018 Social Media KPI Tracking Spreadsheet (https://t.co/Jmrub5oTP5)
a. This is the spreadsheet that "completes the cycle";
b. You can use this one to track the progress your channels are making. @_EXOTICEMPRESS_

[Dora @DoraSeeks]

c. The spreadsheet is customizable, and you can add "slots/rows" for all the 10 SM channels you are managing.
d. The idea here is to plan out your posts in advance (preferably in the beginning of each month), so you don't need to worry about "what to post later" @_EXOTICEMPRESS_

[Dora @DoraSeeks]

2. Daily Social Media Posts Planning Spreadsheet (https://t.co/EdBGGZPPPQ)
a. Here is where you get into details: your daily post planning;
b. Your daily plan should reflect the annual goals and strategy you filled out earlier; @_EXOTICEMPRESS_

[Dora @DoraSeeks]

b. When filling out this spreadsheet, thing bigger. Your big annual goals, your big campaigns and projects. What will your strategy focus on in January, what giveaway can you plan for June, which product/event will you be promoting in April, etc; @_EXOTICEMPRESS_.

[Dora @DoraSeeks]

Hey there @_EXOTICEMPRESS_. Here's my advice for you:

1. 2018 Marketing Campaign & Content Planning Template (https://t.co/3CGxeFIi6U)
a. Use this spreadsheet to plan out your annual strategy across all platforms.

[Dora @DoraSeeks]

Hot news from @facebook : Facebook Marketing in 2018 will drastically change. What's your plan?
Check out this @SMExaminer video for some insights and ideas! https://t.co/TsD7kpQVt5