Your customer isn't loyal to your logo, they're loyal to the person who picks up the phone when they call.
So what happens when that person leaves?
Read, Comment & Share Issue 003 of Marketing Notes from Africa: https://t.co/52AQXIvDjs
Your customer isn't loyal to your logo, they're loyal to the person who picks up the phone when they call.
So what happens when that person leaves?
Read, Comment & Share Issue 003 of Marketing Notes from Africa: https://t.co/52AQXIvDjs
Instagram sold us the art of the perfect shot but now its algorithm favours raw, unpolished content.
However, the brands winning in this market are not the most unpolished. They are the most culturally honest.
Please read, comment and share:
https://t.co/54yQWAxhkl
The authenticity trap is spreading across Nigerian marketing but real cultural resonance can't be copied, you have to earn it.
Please read, comment and share issue 002 of Marketing Notes From Africa:
https://t.co/SX0fSHcSHy
Instagram sold us the art of the perfect shot but now its algorithm favours raw, unpolished content.
However, the brands winning in this market are not the most unpolished. They are the most culturally honest.
Please read, comment and share:
https://t.co/54yQWAxhkl
I just launched a newsletter on LinkedIn to share my observations about marketing in Africa.
Issue 001 is up⬇️
The trust deficit: Why Nigerian consumers are harder to win than most marketers admit, and what brands that succeed actually do differently. https://t.co/xyYE6tCIGC