Doug Green

Helping B2B understand buyers & create opportunities - customer intelligence / #contentmarketing / #leadgeneration / #Seinfeld nerd

[Doug Green @DougHGreen]

You have to earn the privilege of winning and keeping your buyer's attention....or suffer the consequences http://t.co/LrlYUyjC2B

[Michael Brandenburg @mbrandenburg]

Check out the latest analyst report: @Frost_Sullivan spotlights @TelcoBridges' "Intelligent Edge"
https://t.co/JxmP5OPhq4

[Doug Green @DougHGreen]

Simple but not easy - "If you want to improve the quality of your leads and increase conversions, you need high-quality content" https://t.co/jQp6hiG9wB

[Doug Green @DougHGreen]

"The challenge marketers face isn’t whether or not audiences have time to engage with you, but whether or not your content is worth engaging in" https://t.co/tbnp57i7Oy

[Doug Green @DougHGreen]

"True thought leaders don’t push product, they understand their audience and share ideas to help them tackle issues" https://t.co/tbnp57i7Oy

[Doug Green @DougHGreen]

Nearly half of your buyers will lose respect for your organization if your content stinks - https://t.co/PPz6qCNgmH

[Doug Green @DougHGreen]

Your sales teams are hungry (desperate even?) for good content https://t.co/1OvUcbkenp

[Doug Green @DougHGreen]

One of the reasons Frost's customer research group is among our fastest growing - "74% of those involved in the buying process consider original research to be influential in the buying process" https://t.co/vSMKglijiG

[Doug Green @DougHGreen]

Are you wasting your time (and credibility) with lousy content? "...the decision makers believe in 57% of the cases that most of the material they are given is useless" https://t.co/QLh6ISlhl7

[Doug Green @DougHGreen]

"Put your reader first – No really first. Before your VP of Sales. Before your CMO. Before your CEO. Serve your readers" https://t.co/Gu2gPlvzOf

[Doug Green @DougHGreen]

"If you’re burning trust to get more attention or more action, you’ve wasted both of them" https://t.co/52GFHcMpVM https://t.co/3s7Hx1l7jD

[Doug Green @DougHGreen]

"Allow time to establish your relationship before moving to more significant interactions" - a message all sellers / SDRs need to learn if they hope to build from a buyer's initial interest in content. https://t.co/wOHssGIR1m

[Doug Green @DougHGreen]

Gut check on your own content marketing and sales approach: "If you look at what buyers are looking for, it’s that person to go along with them on a journey and challenge them, educate them, make them squint, turn their head sidewa…https://t.co/Se8U0k35K9 https://t.co/KLU66XDZ9q

[Doug Green @DougHGreen]

"The hard part is showing up in the right way, in the right places, for enough time that people decide to seek you or your word out in the first place" https://t.co/8PUojolPvH https://t.co/Gfn3oscuUd

[Doug Green @DougHGreen]

Do you *really* know your buyer? https://t.co/RDAByAaLCJ https://t.co/MAUCvkXCnu

[Doug Green @DougHGreen]

"What they really mean, but rarely say, is that what you have put in front of them is simply not RELEVANT enough." https://t.co/b4m8RE0ptu

[Doug Green @DougHGreen]

Not exactly why we all get up for work each morning: "we end up conditioning recipients to ignore us." https://t.co/orMJd2vCKG

[Doug Green @DougHGreen]

We all know the truth, so why does this problem persist? "People are fed up with brands that just want to land their own message" https://t.co/De7CZwn50S

[Doug Green @DougHGreen]

Think you know your buyer? Dive deeper. https://t.co/bFET4pmR0d

[Doug Green @DougHGreen]

Still a favorite: "Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” https://t.co/5YDsrxTXBf

[Doug Green @DougHGreen]

Don't waste your fleeting shot at making a difference when you actually have their attention https://t.co/pioNGEi4PJ