Nri Adaeze - A short Film About Marketing.
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For film techies (fx6 + rokinnon lens)
For Marketing heads (subliminal marketing via story telling)
For finance head (overall budget spent was 543,000 - minus logistics)
Enjoy and drop your comments.
@superO_G Most of the numbers are in that array. The govt is doing at best 2x while marketing 8-10x but the suffering (inflation) is at 3-4x
Perhaps BAT will catch up with inflation in the next 4 years but then these past 4 isn’t exactly a W ——yet
@superO_G I don’t think this is a Goodluck vs Buhari vs Tinubu conversation.
I think it’s more about the real value of big naira value being called.
40T is 8x 5T in Naira when you compare tax rev 018 and 026 but in usd it’s only 2x
Yes progress but not 8x progress.
I always find this FAAC data interesting.
In 2018, Nigeria shared ₦7.98 trillion through FAAC. At the CBN exchange rate at the time, that was about $26 billion.
In 2025, FAAC was ₦21.9 trillion. That sounds like a massive increase which is almost three times the 2018 figure. But using the CBN rate for 2025, it comes to only about $14.4 billion.
That tells us quite a bit about what has happened to the naira.
In 2018, you needed roughly ₦306 to buy $1. By 2025, you needed around ₦1,500. So yes, there are many more naira in the system today, but each naira is worth much less than it was seven years ago.
The irony is that the weaker naira is itself one of the reasons FAAC looks so big today. If government earns $1 billion from oil and converts it at ₦1,500 to the dollar, it gets far more naira than when the exchange rate was ₦300.
But those extra naira don’t necessarily mean extra purchasing power. If a state government wants to buy equipment from abroad, for example, it is also buying those dollars at something close to ₦1,500.
This isn’t necessarily an argument that the old exchange-rate system was better. That system had its own serious problems, including multiple rates and arbitrage. The reforms since 2023 allowed the official rate to move much closer to where the market was actually pricing the naira.
It is simply a reminder to be careful with big naira numbers.
₦21.9 trillion is certainly more money than ₦7.98 trillion. But ₦1 in 2025 simply doesn’t have the same value as ₦1 in 2018.
And even the dollar comparison doesn’t tell the whole story. If we really want to know whether governments have more spending power today, we also have to account for inflation at home.
That, I suspect, is where this gets even more interesting.
I have moved all my companies into one building. The cost of power was a literal nightmare and yes even the studio. It seems like my producers will have to wear suits now so they blend in and I feel bad for them music producers like to be free mehn 😪 Nigeria do this one!
A lot changes when you realize how alone you are in anything you are building until it’s built. My mind has significantly progressed when I accepted not to expect so much from anyone, not to depend on anything I cannot significantly control or influence.
Nri Adaeze - A short Film About Marketing.
.
.
For film techies (fx6 + rokinnon lens)
For Marketing heads (subliminal marketing via story telling)
For finance head (overall budget spent was 543,000 - minus logistics)
Enjoy and drop your comments.
@aryanlabde Done https://t.co/fQctWtC870 you fill a brief and your execution is done in less than 48hrs. Human - ai hybrid but more on the people. Track campaign performance, see paid media performance and most of all scheduled reports