Dr. P. Chatterjee

Marketing professor and researcher interested in online and social media customer insights, , marketing research, clickstream modeling and analytics.

[Dr. P. Chatterjee @DrPChatterjee]

Rishad Tobacwala, Publicis via Dennis Sison @j&j @dmatmsu #learnwithaef

[Dr. P. Chatterjee @DrPChatterjee]

Bridging the talent divide, why industry-academia collaboration matter @LearnwithAEF #DMatMSU ⁦@DMatMSU⁩

[Dr. P. Chatterjee @DrPChatterjee]

Bimson @Bloomberg profitability at orgs promoting diversity inclusion is +35% comp to those who don’t.#ANA #DMatMSU

[Dr. P. Chatterjee @DrPChatterjee]

Bimson @Bloomberg profitability at orgs promoting diversity inclusion is +35% comp to those who don’t.#ANA #DMatMSU

[The ASC @ascorg]

Just two days away now!! Please join us for a fantastic line-up at the ASC Conference in London on Nov 15th. “Alexa, what’s the future of market research?” The application of artificial intelligence and machine learning to surveys. https://t.co/MqOXsxgzCm #ascorg #mrx #newmr

[Jen Bergren @JenBergren]

Thanks to @BarbaraBrySD and @EllevateNtwk for the great talk on workplace equity tonight! #GenderPayGap #ellevate #womeninleadership

[Dr. P. Chatterjee @DrPChatterjee]

Check out the Ask the Dean Challenge - Dean Greg Cant at Feliciano School of Business, Montclair State University
https://t.co/rcl2PBlRuv

[Forbes @Forbes]

Follow these 3 steps to forge strong, enduring relationships online:
https://t.co/Ra5uaJxxv3

[NewMR @NewMR_News]

How many significant digits should you display in your presentation? @RayPoynter latest blog for improving market research https://t.co/KnLgjV8nqw #NewMR #MRX

[Dr. P. Chatterjee @DrPChatterjee]

Insightful session in voice 11 high impact voice-activated brand strategies. Brand must sonic identity # voice #DMatMSU

[Dr. P. Chatterjee @DrPChatterjee]

Brand discoverability biggest challenge to mobile app downloads #DMatMSU #voice18

[Dr. P. Chatterjee @DrPChatterjee]

Looking forward to attending #VOICE18 later this month. Interested in implications on the differences (or lack thereof) in consumer processing/salience of voice-enabled information versus animated, image, text, others. #DMatMSU @BizFeliciano

[Dr. P. Chatterjee @DrPChatterjee]

Insightful social media analysis in the video games industry sectors by my students Alan Fatovic, Edgar Garcia, Alex Lundy, Chantel Simon, Gary Secallus, and Andrew Monahan #DMatMSU #Gamefly #Steam # Nintendo #Playstation #Xbox #2K #EASports #RockStar https://t.co/bDSaYihtOF

[Dr. P. Chatterjee @DrPChatterjee]

Remember Toys R Us and Circuit City suing AMZN in 1995-2000's when they outsourced their e-commerce order-taking to AMZN. Why did anybody expect it to change? @ACRARetail https://t.co/IcnxRw5hpy

[Noam Scheiber @noamscheiber]

Fascinating story from Julie Creswell on how Amazon is using its platform and its data to replace name brands with its own products. https://t.co/SxUeF5nTWd

[Dr. P. Chatterjee @DrPChatterjee]

Thanks @omktg573 for sharing! Competitive move in response to Pew Research study, millennials are spending more time on #YouTube , #instagram, #Snapchat than #Facebook. Advertisers love 1-hr videos will increase stickiness and ARPU.
https://t.co/EraBWEz88r https://t.co/r1Ap7oxFFc

[Dr. P. Chatterjee @DrPChatterjee]

Many analysts use of TWTR activity/sentiment to track/predict stock price movements in addition to fundamental and technical analysis @harsh_lathia #MKTG573 #OMKTG573 @DMatMSU
https://t.co/fhsgx0v3dx

[Social Media Today @socialmedia2day]

Twitter says that its users are more receptive to #influencermarketing - here's why: https://t.co/6NXNgFKjR2

[Dr. P. Chatterjee @DrPChatterjee]

@kabooshkey Good luck Melissa. You must have already passed with flying colors!!! Is this what anybody says anymore!?!

[Dr. P. Chatterjee @DrPChatterjee]

Thanks Felecia for sharing info about Goodr. Food waste is an important issue. https://t.co/Tv1a2EppAW
We at FSBUS can do our part. I will share it with FSBUS MBA office - so we can contribute leftover food after events through Goodr! #OMKTG573 #KnowYourSocial #DMatMSU #CNN https://t.co/wtnH0JjtLM

[FeleciaA @FeleciaA18]

Since we are learning about Mobile App development in #OMKTG573 I wanted to share this interesting article on a company called Goodr that offers Feed the hungry solutions using a mobile app they developed. #KnowYourSocial @DrPChatterjee https://t.co/Vjr9bi08ue

[Dr. P. Chatterjee @DrPChatterjee]

@KH_0325 Yes, it is. Please keep in mind that Hootsuite is one of many social media management platforms. I hope you use Hootsuite to manage your accounts this week. @DrPChatterjee #OMKTG573 #KnowYourSocial @DMatMSU