A photographer sent a DM asking about my position on Discounts.
Discount should only be used as a reward to people who have patronized your business before.
A first time client should not get a discount.
If discount is what brings them, Only more discount will keep them
As a photographer, you need to attend only 2 workshops and one coaching session
1. Lighting workshop
2. Retouching workshop
3. Business coaching
The rest, you can learn from reading a book or watching a YouTube video.
Dear photographer, you will only attract what your portfolio looks like.
If your portfolio looks like N10k, there’s no way you will attract N100k clients.
Remember, people build a perception of your photography brand off what is their first point of contact with you brand.
That’s why you should be intentional about your portfolio going into 2024.
I suggest you do a brand Audit that way you get the clarity needed.
Carry your business on your head.
Post your work as many times as possible.
Don’t allow anyone bully you into thinking you’re sharing too much content about what you do.
It’s like telling someone selling gadgets at Computer village not to open his shop today because he opened yesterday.
Or not to tell those boys to bring buyers to his shop because they brought people yesterday.
Carry your market on your head.
Don’t stop posting your work especially when you’re not getting traction on social media.
Retweet, share and tag 2 photographers.
Watch to the end to get a bonus strategy.
My photographer friend, it’s with great honor that i write to you today that I’d always like to be of help to you when you need me too and if I can’t help personally i would always point to you which way to go.
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Yours Sincerely, Your Photography consultant!
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