We install a YouTube Hybrid System that signs high-ticket coaches & consultants 3 new clients in 90 days. Done-for-you. Guaranteed or your money back + $1k.
in 2026, the only moat left is content
you need to start thinking of content as 2 things
1/ a platform where you can build an entire cult like personal brand
2/ a place you can print cash
but you gotta do them in order imo
because inherintly, the more ICP eyes, the more money you'll make, duh
The biggest thing people miss when making content:
Optimizing for perceived value.
Perceived value is simply how people see you,
before they’ve bought anything, before they’ve talked to you. It’s the story your content tells about your competence.
And when your perceived value doesn’t match the size of the problem you solve, people won’t buy.
Doesn’t matter how good you actually are.
I’m not talking about how you dress, what car you drive, or any of that surface-level bullshit.
I’m talking about:
→ Your unique mechanism, the specific way you solve the problem, not the generic version everyone else claims
→ Letting your experience show through while you teach, not just in a bio line
→ Breaking down the messy, complex parts of the problem so clearly that people think “this guy actually knows his shit”
That last one is the real unlock. Anyone can explain the simple 80% of a problem.
The people who win are the ones who make the confusing 20%, the part that actually separates pros from amateurs , feel obvious.
If your content doesn’t do this, people don’t stick around to find out if you’re good.
They just scroll to the next creator who made it feel obvious.
Start making it for one person.
Give him a name. Let’s call him John.
Now build everything around John.
- His exact problem.
- His exact words for it (not your jargon).
- What he’s already tried and failed at.
- What keeps him up at night about this.
Cross all of it off in your content.
Not vaguely. Specifically.
Because here’s the truth:
Generic content gets watched by nobody in particular.
Specific content gets watched by every person who IS John.
You stop guessing what to say.
You just ask: “would John get this?”
The wrong people scroll past. Good.
The right people stay, watch till the end, and start trusting you before you ever hop on a call.
That’s not content anymore.
That’s a sales machine.
Stop talking to a crowd.
Talk to John.
The biggest thing people miss when making content:
Optimizing for perceived value.
Perceived value is simply how people see you,
before they’ve bought anything, before they’ve talked to you. It’s the story your content tells about your competence.
And when your perceived value doesn’t match the size of the problem you solve, people won’t buy.
Doesn’t matter how good you actually are.
I’m not talking about how you dress, what car you drive, or any of that surface-level bullshit.
I’m talking about:
→ Your unique mechanism, the specific way you solve the problem, not the generic version everyone else claims
→ Letting your experience show through while you teach, not just in a bio line
→ Breaking down the messy, complex parts of the problem so clearly that people think “this guy actually knows his shit”
That last one is the real unlock. Anyone can explain the simple 80% of a problem.
The people who win are the ones who make the confusing 20%, the part that actually separates pros from amateurs , feel obvious.
If your content doesn’t do this, people don’t stick around to find out if you’re good.
They just scroll to the next creator who made it feel obvious.
I can’t stress this enough:
Before you post a single video to get clients on YouTube, you need 3 content pillars.
1. Top of Funnel (discovery, get found, pull people into your world)
• How-to / tutorial videos
• Listicles
• Vlogs (only if it attracts your ideal client)
This should be ~70-80% of your output. It’s what YouTube’s algorithm actually rewards with impression,broad, searchable, high-retention topics.
2. Middle of Funnel (filter leads, position your offer)
• Break down your system
• Solve a hard problem publicly
it raises perceived value
This is where you name the mechanism behind your results. Vague credibility
(“I help businesses grow”) doesn’t convert.
A specific framework with a name does.
3. Bottom of Funnel (kill objections, drive the close)
• Case study interviews
• Live walkthroughs of your system delivering results
Objections are almost always one of 3 things: it won’t work for me, it’s too expensive, or I don’t trust you yet.
Your BOFU content should map directly to whichever one your niche raises most.
Most people only make Top of Funnel content , then wonder why they get views and no clients.
@yourealazyfvck Bro in Nigeria alone kids play with their bare foot, half naked and with two car tires and you want to compete with that. lol I love American but when it comes to soccer lol dont compare American team to Africa 😂😂
Don’t usually do this, but there are a lot of bitter, depressed people on X.
Always acting impulsively toward things that don’t mean shit.
As a grown adult, it is important to learn to control every edge of your emotions.
And don’t let shit rage-bait you into doing crazy shit you will regret.
Looking to connect with early-stage SaaS founders trying to land their first users 👊
If you’re:
• Building your first SaaS product
• Hunting for your first 10 paying users
• Validating an idea before building more
• Figuring out pricing and positioning
• Trying to get traction on a tight budget
Drop what you’re building below
no matter how early or rough it is.