My core thesis in sales:
Relentlessly pursue a strong fit
There is no trick that allows you to sell complex products to savvy buyers unless needs, challenges, and urgency already exist
You are a steward, not a magician
Sell downhill
A wayward late-30s dude’s hard living catches up to him so he has to atone by coaching a group of misfits to surprising success while simultaneously fulfilling himself: is Hardball just Mighty Ducks in the hood?