Andrew Sierra

School Account Student @ Seattle Pacific University

[Andrew Sierra @DrewFromSPU]

This concludes my live tweeting for "Generation Like." Full story to follow. #JRN2335

[Andrew Sierra @DrewFromSPU]

The films primary focus is the rise of social media for both building a social following, and marketing. #JRN2335

[Andrew Sierra @DrewFromSPU]

"Selling out" is no longer uncool. #JRN2335

[Andrew Sierra @DrewFromSPU]

Companies want fans to think that their interest is completely organic. #JRN2335

[Andrew Sierra @DrewFromSPU]

Super-fans are becoming part of the marketing campaigns themselves. This is shown through The Hunger Games promotions that the film references. #JRN2335

[Andrew Sierra @DrewFromSPU]

Memes have become an increasingly relevant source of promotion for companies. #JRN2335

[Andrew Sierra @DrewFromSPU]

The film foreshadows how social media promotion will provide potentially the biggest source of audience growth for companies. #JRN2335

[Andrew Sierra @DrewFromSPU]

Steven Fernandez is a young skater who used social media to build a huge following and sponsorship deals. #JRN2335

[Andrew Sierra @DrewFromSPU]

Youtuber Tyler Oakley has 3 Million Subscribers on YouTube in the documentary. Today he has almost 8 Million. Social media's reach is getting bigger every day. #JRN2335

[Andrew Sierra @DrewFromSPU]

Facebook seems to be the focus as the top media site for the youth. The documentary was released in 2014. #JRN2335

[Andrew Sierra @DrewFromSPU]

The documentary reference Douglas Rushkoff as the primary media theorist. #JRN225

[Andrew Sierra @DrewFromSPU]

I am about to start live tweeting for the "Generation Like" film. #JRN2335

[Andrew Sierra @DrewFromSPU]

That concludes my live tweeting of the documentary. Full story to follow. #JRN2335

[Andrew Sierra @DrewFromSPU]

Role models are necessary and there needs to be more representation in media so everyone can have someone to look up to. #JRN2335

[Andrew Sierra @DrewFromSPU]

"The Family Hour" was the idea that these airwaves could not show anything inappropriate before 9 pm. These values no longer exist today. #JRN2335

[Andrew Sierra @DrewFromSPU]

Media companies have moved focus to celebrity news to satisfy advertising. Is it really what the people want? #JRN2335

[Andrew Sierra @DrewFromSPU]

The documentary mentions the need to move forward. How much has society/media changed since this release in 2011? #JRN2335

[Andrew Sierra @DrewFromSPU]

One of the proposed solutions is for women to write their own films. #JRN2335

[Andrew Sierra @DrewFromSPU]

Some of the notable figures interviewed in the movie are those heavily invested in the Hollywood and television community. Besides participating in this documentary what are they doing in the workplace to make a change on these problems? #JRN2335

[Andrew Sierra @DrewFromSPU]

Women in film tend to be written into films not as human beings but rather as cartoons. When will this change? #JRN2335