5 reasons your offer isn't converting:
1) Targeting poor people
2) Not enough Proof
3) Too little friction
4) Big outcome not fast enough
5) "Sounds like work"
Steve Jobs on How to Develop Taste:
“I don't think my taste in aesthetics is that much different than a lot of other people's.
The difference is that I just get to be really stubborn about making things as good as we all know they can be.
That's the only difference. “
The interviewer says, “I think you’re being modest”
“Well, things get more refined as you make mistakes. I've had a chance to make a lot of mistakes.
Your aesthetics get better as you make mistakes, but the real big thing is if you're going to make something, it doesn't take any more energy and rarely does it take more money to make it really great.
All it takes is a little more time, not that much more, and a willingness to do so.
A willingness to persevere until it's really great.”
Game theory teaches: never enter a game you haven’t studied, never reveal your strategy until the incentives are locked, and never play to be liked, play to make the rules irrelevant by building leverage.
The more big things you work on, the more you realize:
“80% done” is only a third of the way there.
“90% done” is actually halfway there.
Masterpieces are made in the details.
Good shit takes time.