Drew Tolly

Grad Student - Northwestern University - Integrated Marketing-Analytics,Digital. Traveling. Reading. Rock Climbing. Health/Fitness

[Drew Tolly @Drew_Tolly]

@dmeln @jesslynn_cook it's 4:30, not lunch time

[Stan Smith @pushingsocial]

The 5 Things Customers Actually Want http://t.co/yWbaR4scga #SMLeaders

[Drew Tolly @Drew_Tolly]

Marketing analysts are using the latest lean analytics techniques to segment customers http://t.co/uTXQ8n8Kn1 #NUSocialIMC #Data

[Bernard Marr @BernardMarr]

In sports or business, what matters is leadership, data analysis and culture to drive success http://t.co/innXyf0LtY

[Drew Tolly @Drew_Tolly]

What can save the golf industry? Use lean analytics to segment customers and test in real time http://t.co/uTXQ8n8Kn1 #leananlytics #golf

[Drew Tolly @Drew_Tolly]

Turn old segmentation into data driven lean segmentation to deliver targeted experiences to customers http://t.co/uTXQ8n8Kn1 @RandyHlavac

[Drew Tolly @Drew_Tolly]

@AlanFuehring ha well you should be....just as I don't know all your nascar lingo #onlyleftturns

[Drew Tolly @Drew_Tolly]

Are you using lean analytics and #bigdata to segment your market and drive customer value? http://t.co/uTXQ8n8Kn1 #NUSocialIMC

[Drew Tolly @Drew_Tolly]

@dreckbaerfrau As a grad student about to embark on my first blog launch, this was very helpful..thanks

[Drew Tolly @Drew_Tolly]

@AlanFuehring Since you're allowed in one of those suits, now I know race car drivers aren't athletes

[Drew Tolly @Drew_Tolly]

A different world: How one small college is quitting sports and might lead a revolution http://t.co/8g7MDeFfkk via @sbnation #foodforthought

[Drew Tolly @Drew_Tolly]

Sites with "fake" traffic...Digital advertising has a LONG way to go to live up to the current hype http://t.co/krGC2FTOjd

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

My blog post from last night: http://t.co/rbnsgMOAWL If Management Is the Only Way Up, We're All F'd

[Drew Tolly @Drew_Tolly]

Last time I checked you can't "click" on a magazine or TV ad either; it just makes banner ads harder to track #foodforthought

[Drew Tolly @Drew_Tolly]

You may be more likely to summit Mt.Everest than to click a banner ad..BUT just because you don't click doesnt mean the ad wasn't effective

[Drew Tolly @Drew_Tolly]

I wonder if my professors will let me bring this to class...Marshmallow Mazooka http://t.co/0PPsOBDtWI via @uncrate

[Drew Tolly @Drew_Tolly]

The data marketers can capture is both awesome and scary....http://t.co/2bedwO1hN0 #useitforgood #NUSocialIMC

[Drew Tolly @Drew_Tolly]

A great breakdown of the differences between a traditional and lean start-up according to @HarvardBiz #NUSocialIMC

[Avinash Kaushik @avinash]

If governments measure the right success metric, will our lives be dramatically better? Yes. My post: http://t.co/5pFtfXYv1Y

[Drew Tolly @Drew_Tolly]

Social is about building an audience, not immediate sales...even @CocaCola gets it wrong #NUSocialIMC @RandyHlavac http://t.co/yQ4an172WE