Retail banking is gradually moving away from the era of staff standing on the streets or walking into offices just to convince people to open personal accounts.
The next five to ten years will see a phase out of retail bankers chasing accounts everywhere.
Customer acquisition will increasingly become the responsibility of banks' Marketing and Communications teams, supported by digital campaigns, partnerships, referrals, and data-driven strategies.
As mobile banking adoption continues to grow and increased competition by Fintech companies, more people will open and operate their accounts without ever stepping into a banking hall.
Convenience is changing customer behaviour, and banks are adapting to it.
As competition becomes stronger, banks will place greater emphasis on customer retention, relationship management, and growing the value of existing customers rather than simply opening new accounts.
Some banks have already started moving in this direction. Nova Bank is one example of an institution that has adopted a similar approach.
The implication is simple. Retail and relationship teams will increasingly be measured by how well they retain customers, deepen relationships, and grow revenue from their portfolio, not just by the number of accounts they open.
If you're a retail banker, this is the time to invest in your skills.
Learn relationship management, portfolio management, financial analysis, customer experience, key account management, communication skill, interpersonal skill and data-driven selling.
The industry is changing. Make sure your skills change with it.
If you're a Business Banker and you're under pressure to deliver your targets but you don't know where to start, let me share with you a strategy.
This was one of the things that helped me when I moved from Retail Banking to Business Banking.
At my branch, we had over 200 dormant corporate accounts. Every week, the Head Office account management team would send dormant account report for follow-up and reactivation.
I noticed that many of the older staff hardly paid attention to the report. They probably had bigger priorities they were chasing.
I saw this as an opportunity.
I took ownership of the report, filtered it by industry and location, and started reaching out to the customers.
One thing I quickly discovered was that these customers were not out of business. Most of them had simply moved their transactions to other banks because nobody was managing the relationship anymore.
Customers love to be heard.
They like knowing they have a banker they can call. In fact, many of them take pride in saying, "My banker called me" or "wait let me call my banker".
I stayed consistent with reaching out to these customers, I visited their business locations at different times till I was able to get them back. I adopted this strategy for one month, and the results exceeded my expectations.
I remember one particular customer at Ajao Estate, a large FMCG importer. They had accounts with almost every major bank.
The day I visited to collect the account reactivation documents, I watched this man sign transfer instructions worth millions of naira to five different banks.
What I have learned in banking is that when the relationship with customers goes cold, they naturally move to where they feel heard.
Thankfully, I successfully reactivated the account, enrolled them on channels, increased their transfer limit and the rest was history.
One lesson this job has taught me is that strategy and smart work will always outshine busy activities.
Another interesting part was that whenever I updated my Branch Manager that I was working on dormant account reactivations, she was always pleased. I wasn't just helping myself achieve my targets. I was also helping the branch reduce the volume of dormant accounts Head Office was monitoring.
Everyday when you go to the office think of something different you would do to get something done.
Every time I come here to share these things, I do them because I want you to see beyond the target and pressure.
Don't allow the outside noise of "pressure" to distract you. This job is not bad.
@MrOlibaba Where my business office is, I’ve been exposed to business a common man can only dream of, meanwhile what you need is information before capital . To think my so called customer in that line of biz, has given me info I need
I understand a bit cos I interact with them
6 years ago, my cousin travelled abroad with his wife
His mum and siblings warned him...
"Go first. Leave her for now. Women change when they get there."
He said...
"My wife is different."
Last month, he came home alone for his mum’s 70th birthday.
Said his wife couldn’t travel because of work.
He returned abroad…
Only to meet the house access changed
No entry.
Police later got involved after his wife accused him of bringing juju from Nigeria to destroy her life
Truth is, they’d been having issues for 2 years.
She now earns more, no respect again, and now, he has no access to the house or kids.
He kept quiet when he came home so nobody would say...
"Didn’t we tell you?"
Now he’s squatting at a friend’s place.
Back to square one...
Two virgins who marry each other can’t fight over sexual compatibility. They learn everyday till they master how to satisfy each other. You only talk about sexual compatibility when your spouse has had multiple sex partners before marriage.
“Segun Johnson’s ex said she was with him for 13 years through ups and downs. You broke up with him when you were coming to the UK because you thought you were going to see a better partner. All of a sudden the guy that can’t tell you to stay back in Nigeria when he didn’t have money can now tell you to relocate back to Nigeria because he has money. When he needed you the most you left him.”
— Lady bl@sts Segun Johnson’s ex
Omo! Husband in shock to know his wife owns 3 houses and 4 supermart.
The man has been paying rent for 5 years not knowing his wife is the owner of the house.
His wife do increase his rent every year.
He has been married to her for 10 years.Omo!
What's your take on this?
Your parents labored tooth and nail to send you to not just any university but a state university which can be as expensive as hell and all you could do to pay him back is make leaks in an empty classroom? To born girl come dey fear me I swear
This lady argued that men and women can be just friends without catching feelings. So a guy told her to prove it by calling one of her male friends. She called her 9-year male bestie and asked him out on a romantic date and this was his response. Dey play�
Another whore off the streets.
Without men who marry these non virgins week in week out, the dating pool would have been a mess for men looking for virgins.
At the end of the day, the brotherhood will always be proud on behalf of the simps who have chosen to dedicate their lives to the LAWMA by settling for these whore veterans.
One bed to bed midfielder off the streets. Millions more to go!
The question now is; who'll be the next unfortunate brother Emeka who'll commit to a public project meant for the community?
Another Saturday, another day an unfortunate Nigerian man is getting married to a non virgin.
After spending decades of his life building value in order to be financially stable and be qualified by a woman as responsible enough for marriage, he decided a whore who used her prime jumping from one hotel room to another enjoying AC while he was busy sweating under the sun is the qualified one to enjoy his hard labor.
He traveled all the way from the city to the village on road with his kinsmen risking their lives in a country that lacks security all for a sexually damaged bed to bed midfielder.
He told his father in law that he wanted to pluck a precious flower from his compound whereas the precious flower we're talking about here is a whore who has sucked more dicks than a lollipop, brought down more boxers than Mike Tyson, seen more ceilings than a carpenter and has held more balls than Oliver Kahn.
During the wedding ceremony, his mother in law will collect the mic and tell him to treat her daughter like a treasure whereas the treasure she's referring to is nothing but a cum collector of men.
She also invited her ex who has been fucking her for years for free and done multiple abortions for to come and see the unfortunate man she chose to be her retirement plan.
In the wedding ceremony, her ex will shake her husband hand firmly and tell him;
"You're lucky to have her."
A finished man and more!
@DearS_o_n A man’s character is not fortified by another’s prayers but by his own alignment with virtue and indifference to externals. Focus on building your own integrity—no external blessing can substitute for self-mastery.