AI NEWS: Things are speeding up, we have new updates from Meta Aria Gen 2 glasses, Manus AI, Luma AI, Nucleus Genomics, Cursor 1.0, Bland and their new voice model.
The rate of change currently is absolutely mind bending.
Here is your morning read:
In 2012, Adidas secured the title sponsorship of the Olympics for $150 million and thought they would overshadow Nike.
However, Nike used a brilliant strategy to outperform Adidas and dominate the Olympics.
Here’s the full story:
The product and tech components often struggle for air in the typical rush to boost sales and create dazzling marketing campaigns.
But here's the catch: a solid growth and marketing strategy must be more than just glitzy ads and aggressive sales pitches.
It needs to integrate the very essence of the product and the team that builds it right from the outset.
Think about it. Your developers are not just coding away in isolation. They are the backbone of your innovation and breathe life into your product. Yet, how often do we see tech companies launching grand marketing plans without fully synthesising their product marketing with the broader strategy?
Too frequently, I'm afraid.
The result?
Marketing and sales are splashing around having a great time, while the developers – the heart of the product – are left floundering, struggling to be heard and recognised.
A genuinely effective growth strategy requires harmony between all elements.
Here's how you can ensure your tech and product components are included from the get-go:
▶ Cross-Functional Teams: Create marketing strategies with input from your developers and product teams. Their insights can shape a more authentic and compelling message.
▶ Integrated Product Marketing: Ensure your product's unique value propositions are front and centre in your marketing campaigns. This will attract the right audience and set realistic expectations.
▶ Continuous Feedback Loops: Maintain open channels between your sales, marketing, and tech teams. Regular feedback can help refine the product and its marketing.
▶ Educate Your Marketers: Equip your marketing team with a deep understanding of your product's aspects. This can enhance their ability to communicate its value effectively.
By synthesising product marketing with all other elements, you're not promoting a product; you're telling a cohesive, compelling story that resonates deeply with your audience.
Remember, your developers are not just part of the process—they are a vital component of your success.
We said in Dec 2020 that we were on the right side of the law, and will be on the right side of history. Thankful to everyone who helped us get to today’s decision – one that is for all crypto innovation in the US. More to come.
AirBNB is dying because of greedy hosts.
AirBNB was a cheaper alternative to hotels. You pay less to have more privacy and freedom
But now Airbnb costs just as much as the hotel. What’s the benefit? You can get room service and free cleaning with a hotel
AI-Generated Dream Homes:
Welcome to the Future of Real Estate! Step into these stunning AI-created properties, showcasing diverse architectural styles and interiors.
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AI-Generated Images: A Game-Changer for #InteriorDesigners! Create stunning, bespoke interiors without breaking the bank. Dive into these AI-crafted visual masterpieces and see how AI can elevate your designs!
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Save on #Food Content Creation!
AI-generated images reduce costs, save time & offer endless customization options. Feast your eyes on these delicious visuals I've cooked up! 🍲💰
#AIImageCreation#FoodBrands#aiphotography
This is the 1959 lost film I found in a dumpster that predicted the future we are in.
This is a deep dive about Artificial Intelligence as the past predicted our future.
Nigerian Engineer, Dr. Osato Osemwengie has 4 PhDs and 7 Master's Degrees, making him one of the World's Most Educated People.
He develops drones for the United States Army.
He is the Founder of Ubiquity Interface and Open Robotics University.
Update on the Mystery Box
80% of the Sneaker Heads Clothing has just been shipped from our manufacturer and is en route to our fulfilment centre!
We'll also be making a surprise announcement about the clothing soon!
Stay tuned. ��