Andrik Palencia

Creative Strategist | 30+ local business accounts managed
Helping businesses acquire customers through better creatives 🇨🇦

[Andrik Palencia @DrixHunnet]

What's up, I'm Andrik.

23 years old.

A few years ago I got obsessed with copywriting because I realized businesses live or die based on one thing:

Getting customers.

That obsession eventually led me into creative strategy.

Today I work on campaigns across 30+ local business accounts through one of Canada's fastest-growing agencies.

Most of my days are spent:

• Writing UGC scripts
• Building AI VO ads
• Creating static ads
• Testing creative angles

Basically trying to figure out why people aren't buying.

On this account I'll share:
• Creative strategy
• Ad breakdowns
• Marketing lessons
• Wins
• Mistakes
• Things I'm learning in real time

When I'm not doing that, I'm probably boxing, playing tennis, walking in the woods, or overthinking life lol.

[Andrik Palencia @DrixHunnet]

@Dillonlayson APPLY

[Bálint Szabadi @valentinszabadi]

If you’re a creative strategist you literally don’t have to do outreach anymore. Just look around.

[Andrik Palencia @DrixHunnet]

@sebastian_dtc Yoo answer my Dm’s g, I gotchu

[Andrik Palencia @DrixHunnet]

Nah, for real, even me. For example, when I was dead broke, I was working all day, finding also excuses to be glued to my laptop, trying to find something to do.

But I think it was a phase, because now I work in a marketing agency. I have a couple of clients, and it doesn't take me all day. Maybe a couple of hours, and then I'm done.

I think it just depends on the phase, but working 16 hours is kind of crazy. You cannot be 100% efficient all day.

[Andrik Palencia @DrixHunnet]

Hey bro, I'm a creative strategist handling over 30 clients in an agency right now, so I have a lot of experience in the trenches. All of them started almost from scratch, and I had to find the winners myself. Most of them are doing super healthy right now, and I want to show it to you via DMs, so check it out.

[Andrik Palencia @DrixHunnet]

@TheInfoDon I started doing copywriting three years ago. This year I've locked in and transitioned into creative strategy, and I've handled over 30 clients inside an agency, so I know how to handle heat, deliver, and build funnels and whatnot papa😎

[Andrik Palencia @DrixHunnet]

@randomthatsgood STRATEGIST

[Andrik Palencia @DrixHunnet]

@iittebagilanii Help for what exactly? Running ads?

[Andrik Palencia @DrixHunnet]

@thomasraynott I can do all of the above and create banger briefs for an editer to generate the creative tho, sent u DM with a lil something

[Andrik Palencia @DrixHunnet]

I think not only the product and offer should be exceptional to do the heavy lifting, but in a situation like this, when the messaging is really dialled in, it's going to convert regardless, and you're still gonna win, that's why it's so key to lock in on the messaging or outsource that skill by having someone doing it for you.

[Andrik Palencia @DrixHunnet]

@AryanTrivedi_7 If you really want some help, fine, I got you. Sent you a little something on your DM

[Andrik Palencia @DrixHunnet]

Same thing here. I'm producing AI voiceover/brolls for most of clients I'm working with, and they had limiting beliefs at first.

But if you have a banger messaging and a decent visual, it's going to pull conversions regardless.

And with that new Andromeda thing, you need to diversify and constantly create new concepts and creatives.

As long as you do volume with high intent, you gucci.

And the process of doing so is so easy.

If you have Eleven Lab and a cool editor, you can pump creatives like crazy.

[Andrik Palencia @DrixHunnet]

@Jordi_OSZ Est-ce que tu run des ads ? Ça pourrait t'aider à générer des leads et atteindre tes objectifs plus rapidement et peut-être même faire plus que 3K de MRR

[Andrik Palencia @DrixHunnet]

I mean, initially, I am a copywriter, but I have some opportunities where I'm a creative strategist.

I don't really see that much of a difference, or I don't really mind, because at the end of the day, I'm writing copy.

Creative strategy is actually fun because not only you do scripts and concepts, but you also give briefs for editors to create a banger visual based on your instructions.

Creative strategy forced me to learn how to read and understand data on Meta accounts to become a way better strategist and overall a better marketer/copywriter.

At the end of the day, both work together.

The winners simply adapt their positioning based on market demand.

[Andrik Palencia @DrixHunnet]

@TheWillRivera I do this every day. There are people looking for their first opportunities. I've been in the trenches generating results for multiple clients. Let me show you something in DM

[Umar @umzrs]

I know guys making $500k-1M PROFIT per month that still live with their parents and take care of them

I also know guys who hit $10k and move to Bali, visiting their parents maybe once a year

Ditching your parents first thing when you come into some money is embarrassing behaviour

[Andrik Palencia @DrixHunnet]

@kuponktur En fait, ça dit que tu dois accepter ma demande pour t'envoyer un message, donc accepte asap

[Andrik Palencia @DrixHunnet]

Vas-y, je t'envoie un DM. Je fais partie d'une des plus grosses agences qui grossit le plus vite au Canada. Je gère 25 à 30 clients. La très grande majorité sont presque tous contents des résultats. Et j'apprends tout ça à partir du founder de l'agence, qui est très chaud en marketing et qui a collaboré avec TJR, Tai Lopez et qui est dans le cours d'Iman Gadhzi

[Andrik Palencia @DrixHunnet]

@justmethew Il y en a plein au Canada. Moi, je suis Canadien. Stratège créatif. Faut aller faire des petites recherches au Canada mon gars🔥En vrai, le marketing du Canada, c'est chaud. Il faut juste creuser, mais il y a des pépites.

[Andrik Palencia @DrixHunnet]

@leondwolf I dnt speak german but deadass got some german blood in me (not even lying lol)